The US Digital Advertising Market (By Format, Devices and Industry): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

October 2022 | 75 pages | ID: U00F1853EDC3EN
Koncept Analytics

Abstracts

The US digital advertising market inclined to US$232.3 billion in 2026, at a CAGR of 6.90%, for the duration spanning 2022-2026. The market experienced growth due to the several factors such as extensive adoption of smartphones, increased internet penetration, proliferation of social media, popularity of video streaming platforms and upsurge in ecommerce sales. Artificial intelligence and increased involvement of big data market are expected to act as a major key trend for the market. However, increased advertising frauds and use of ad blockers are likely to impose certain challenges on the US digital advertising market.

The US digital advertising market by format can be segmented as follows: display, search, lead generation, classifieds and directories, email and mobile messaging. In 2021, the dominant share of the market was held by display, followed by search and rest of the other formats.

The US digital advertising market by industry can be segmented into the following divisions: retail, financial services, CPG & consumer products, telecom, computing products & consumer electronics, automotive, healthcare & pharma, entertainment, media, travel and others. In 2021, the highest share of the market was held by retail followed by CPG & consumer products, financial services and rest of the industries.

The US digital advertising market by device can be segmented as follows: mobile, desktop/ laptop and connected TV. The dominant share of the market in 2021 was procured by mobile. This was followed by desktop/ laptop and connected TV.

Scope of the report:

• The report provides a comprehensive analysis of the US digital advertising market with potential impact of COVID-19.
• The US digital advertising market has been analyzed. Additionally, market by industries, devices and formats have also been analyzed.
• The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
• The competitive landscape of the market, along with the company profiles of leading players (Google LLC, Facebook, Inc., Microsoft, Amazon, Verizon and Hulu) are also presented in detail.

Key Target Audience:

• Digital Advertisers
• End Users (Businesses/Consumers)
• Investment Banks
• Government Bodies & Regulating Authorities

Contents

1. MARKET OVERVIEW

1.1 Digital Advertising
  1.1.1 Digital Advertising - Introduction
1.2 Types of Digital Advertising
  1.2.1 Mobile Advertising
  1.2.2 Display Advertising
  1.2.3 Video Advertising
  1.2.4 Search Advertising
  1.2.5 Native Advertising
  1.2.6 Remarketing Advertising
  1.2.7 Social Media Advertising
1.3 Advantages of Digital Advertising
1.4 Disadvantages of Digital Advertising

2. IMPACT OF COVID-19

2.1 Impact of COVID-19 on the US Digital Advertising
2.2 Impact of COVID-19 on the US Media Advertising Spend
2.3 Growth in the US Advertising Mediums
2.4 New Business Creations

3. MARKET ANALYSIS

3.1 The US Total Media Advertisement Market Forecast by Value
3.2 The US Total Media Advertisement Market by Segment
3.3 The US Digital Advertisement Market Forecast by Value
3.4 The US Digital Advertisement Market by Format
  3.4.1 The US Digital Display Advertisement Market Forecast by Value
  3.4.2 The US Digital Display Advertisement Market by Sub Format
  3.4.3 The US Digital Display Advertisement Sub Format Market Forecast by Value
  3.4.4 The US Digital Search Advertisement Forecast Market by Value
  3.4.5 The US Digital Lead Generation Advertisement Market Forecast by Value
  3.4.6 The US Digital Classifieds & Directories Advertisement Market Forecast by Value
  3.4.7 The US Digital Email Advertisement Market Forecast by Value
  3.4.8 The US Mobile Messaging Digital Advertisement Market Forecast by Value
3.5 The US Digital Advertisement Market by Device
  3.5.1 The US Digital Advertisement Market Forecast by Device
3.6 The US Digital Advertisement Market by Industry
  3.6.1 The US Retail Digital Advertisement Market Forecast by Value
  3.6.2 The US Financial Services Digital Advertisement Market Forecast by Value
  3.6.3 The US CPG & Consumer Products Digital Advertisement Market Forecast by Value
  3.6.4 The US Telecom Digital Advertisement Market Forecast by Value
  3.6.5 The US Automotive Digital Advertisement Market Forecast by Value
  3.6.6 The US Computing Products & Consumer Electronics Digital Advertisement Market Forecast by Value
  3.6.7 The US Healthcare & Pharma Digital Advertisement Market Forecast by Value
  3.6.8 The US Entertainment Digital Advertisement Market Forecast by Value
  3.6.9 The US Travel Digital Advertisement Market Forecast by Value
  3.6.10 The US Media Digital Advertisement Market Forecast by Value

4. MARKET DYNAMICS

4.1 Growth Drivers
  4.1.1 Extensive Adoption of Smartphones
  4.1.2 Increasing Internet Penetration
  4.1.3 Proliferation of Social Media
  4.1.4 Popularization of Pay Per Click (PPC) Model
  4.1.5 Rising Popularity of Video Streaming Platforms
  4.1.6 Swelling E-commerce Platforms
4.2 Key Trends & Developments
  4.2.1 Artificial Intelligence
  4.2.2 Programmatic Ads
  4.2.3 Involvement of Big Data
4.3 Challenges
  4.3.1 Advertising Frauds
  4.3.2 Increasing Use of Ad blockers

5. COMPETITIVE LANDSCAPE

5.1 The US Market
  5.1.1 The US digital advertising Market Share – Key Players

6. COMPANY PROFILES

6.1 Alphabet Inc. (Google LLC)
  6.1.1 Business Overview
  6.1.2 Financial Overview
6.2 Facebook, Inc.
  6.2.1 Business Overview
6.3 Amazon
  6.3.1 Business Overview
6.4 Microsoft
  6.4.1 Business Overview
6.5 Verizon
  6.5.1 Business Overview
6.6 Walt Disney Company (Hulu)
  6.6.1 Business Overview
@List of Figures
History of Digital Advertising
Types of Mobile Advertising
Types of Display Advertising
Types of Video Advertising
Advantages of Digital Advertising
Disadvantages of Digital Advertising
The US Total Media Advertising Spend (2018-2020)
Growth in the US Advertising Mediums (2020)
New Business Applications in the US (Q42019-Q42020)
The US Total Media Advertisement Market Forecast by Value (2019-2026)
The US Total Media Advertisement Market by Segment (2021)
The US Digital Advertisement Market Forecast by Value (2019-2026)
The US Digital Advertisement Market by Format (2021)
The US Digital Display Advertisement Market Forecast by Value (2019-2026)
The US Digital Display Advertisement Market by Sub Format (2021)
The US Digital Display Advertisement Sub Format Market Forecast by Value (2019-2026)
The US Digital Search Advertisement Forecast Market by Value (2019-2026)
The US Digital Lead Generation Advertisement Market Forecast by Value (2019-2026)
The US Digital Classifieds & Directories Advertisement Market Forecast by Value (2019-2026)
The US Digital Email Advertisement Market Forecast by Value (2019-2026)
The US Mobile Messaging Digital Advertisement Market Forecast by Value (2019-2026)
The US Digital Advertisement Market by Device (2021)
The US Digital Advertisement Market Forecast by Device (2019-2026)
The US Digital Advertisement Market by Industry (2021)
The US Retail Digital Advertisement Market Forecast by Value (2019-2026)
The US Financial Services Digital Advertisement Market Forecast by Value (2019-2026)
The US CPG & Consumer Products Digital Advertisement Market Forecast by (2019-2026)
The US Telecom Digital Advertisement Market Forecast by Value (2019-2026)
The US Automotive Digital Advertisement Market Forecast by Value (2019-2026)
The US Computing Products & Consumer Electronics Digital Advertisement Market Forecast by Value (2019-2026)
The US Healthcare & Pharma Digital Advertisement Market Forecast by Value (2019-2026)
The US Entertainment Digital Advertisement Market Forecast by Value (2019-2026)
The US Travel Digital Advertisement Market Forecast by Value (2019-2026)
The US Media Digital Advertisement Market Forecast by Value (2019-2026)
The US Smartphone Penetration Rate (2017-2021)
Internet Penetration in the US by Age (2017-2021)
Daily Active Users (DAU) on Social Media Platforms (2017-2021)
Global Conversion Rate from PPC to Purchase (2017-2021)
OTT (Over the Top) Video Service Users in the US (2017-2021)
Number of Digital Shoppers in the US (2017-2021)
AI Powered Systems in Digital Advertising
The US Programmatic Ad Spending (2017-2021)
Global Big Data Market Size Revenue (2017-2021)
Fraud Losses in the US (2017-2021)
Ad Blocking User Penetration Rate in the US (2017-2021)
Reasons for Usage of Ad blockers in the US (2021)
Key Players – The US Digital Advertising Market Share (2021)
Facebook Products
Amazon Businesses