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Digital Out-of-home Advertising Market Size, Share & Trends Analysis Report By Format (Billboards, Street Furniture, Transit & Transportation, Place-based Media), By Region, And Segment Forecasts, 2022 - 2028

May 2022 | 78 pages | ID: DB90A537F5C8EN
Grand View Research, Inc.

US$ 4,950.00

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Digital Out-of-home Advertising Market Growth & Trends

The global digital out-of-home advertising market size is expected to reach USD 16.8 billion by 2028, registering a CAGR of 13.8% from 2022 to 2028, according to a new report by Grand View Research, Inc. The growing rapid urbanization in emerging economies is accelerating market growth. The increasing popularity of digital outdoor advertising among the various industries in recent years to offer information about their company and products is expected to accelerate the market growth. Moreover, the rising effectiveness of digital out-of-home advertising in developing countries due to variables like creative ad design, consumer perception, and geo-location is up surging the market growth in the upcoming years.

Moreover, digital out-of-home advertising is rapidly gaining popularity owing to having more engagement of customers, and the rising brand awareness are accelerating the market growth. Furthermore, a lockdown situation has been observed during the COVID-19 pandemic that showed a negative impact on the digital out-of-home advertising market due to many advertisers slashed marketing budgets or paused their spending on advertising during this period. Moreover, the increasing spending on out-of-home advertising after the ease of several restrictions is expected to boost the market growth in the forecast period.

The transit & transportation segment is expected to register the highest CAGR of 15.7% from 2022 to 2028. The increasing adoption of digital outdoor advertising for brand awareness and promotion of the various products through the various transport mode has significantly accelerated the growth of this segment. Additionally, rising investment in digital out-of-home advertising by the various advertisers due to the high engagement of customers in the transit & transportation segment is driving the market growth.

The government segment is expected to grow with a higher CAGR of 15.6% from 2022 to 2028 of the global market. The increasing spending on digital outdoor advertising by various political parties and other organizations in recent years for various protests and campaigns is expected to boost the market growth in the forecast period. Moreover, the rising popularity of out-of-home advertising for promoting government policies and increasing awareness about various schemes are driving the growth of the market.

North America dominated the market with a revenue share of more than 35% in 2021. The growing transport infrastructure development like roads and trains is propelling the outdoor advertising market in this region. Furthermore, the increasing investments associated with out-of-home advertising are expected to drive the market growth in this region. Additionally, an eye-catching and interactive advertising strategy in digital outdoor advertising is accelerating market growth.

Digital Out-of-home Advertising Report Highlights
  • Europe is expected to expand at the second-fastest CAGR of 14.0% in the forecast period. The growth of the market in the region is attributed to speedy urbanization in emerging countries of the region along with rapid digitization.
  • The automotive segment is expected to expand at a considerable CAGR of 14.6% in the forecast period. The growing usage of digital out-of-home advertising in the segment is credited to the fact that it enables the industry to launch campaigns in a flexible, faster, and accessible manner to increase the level of consciousness among the consumers.
  • The real estate segment held the largest market share in 2021, contributing around 15% of the total revenue due to the growing promotion activity of real estate properties.
  • Asia Pacific is expected to witness the fastest growth, with a CAGR of 14.6% from 2022 to 2028 owing to growing spending on digital out-of-home advertising.

CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
1.4. List of Abbreviations

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Format Outlook
2.3. Industry Vertical Outlook
2.4. Regional Outlook

CHAPTER 3. DIGITAL OUT-OF-HOME ADVERTISING MARKET VARIABLES, TRENDS & SCOPE

3.1 Market Segmentation
3.2 Penetration & Growth Prospect Mapping
3.3 Value Chain Analysis
3.4 Market Dynamics
  3.4.1 Market Driver Analysis
  3.4.2 Market restraint Analysis
  3.4.3 Market Opportunities Analysis
3.5 Business Environment Analysis
  3.5.1 Porter’s Five Forces Analysis
    3.5.1.1 Threat of new entrants
    3.5.1.2 Bargaining power of suppliers
    3.5.1.3 Bargaining power of buyers
    3.5.1.4 Threat of substitutes
    3.5.1.5 Competitive rivalry
  3.5.2 PESTLE Analysis
    3.5.2.1 Political Landscape
    3.5.2.2 Environmental Landscape
    3.5.2.3 Social Landscape
    3.5.2.5 Technology Landscape
    3.5.2.5 Economic Landscape
    3.5.2.6 Legal Landscape

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Format Adoption
4.4. Observations & Recommendations

CHAPTER 5. DIGITAL OUT-OF-HOME ADVERTISING MARKET: FORMAT ESTIMATES & TREND ANALYSIS

5.1. Format Movement Analysis & Market Share, 2021 & 2028
5.2. Billboards
  5.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
5.3. Street Furniture
  5.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
5.4. Transit & Transportation
  5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
5.5. Place-Based Media
  5.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)

CHAPTER 6. DIGITAL OUT-OF-HOME ADVERTISING MARKET: INDUSTRY VERTICAL ESTIMATES & TREND ANALYSIS

6.1. Industry Vertical Movement Analysis & Market Share, 2021 & 2028
6.2. Automotive
  6.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
6.3. Financial Services
  6.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
6.4. Government
  6.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
6.5. Media & Entertainment
  6.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
6.6. Retail
  6.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
6.7. Real Estate
  6.7.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
6.8. Restaurants
  6.8.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
6.9. Others
  6.9.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)

CHAPTER 7. DIGITAL OUT-OF-HOME ADVERTISING MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

7.1. Regional Movement Analysis & Market Share, 2021 & 2028
7.2. North America
  7.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  7.2.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
  7.2.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  7.2.4. U.S.
    7.2.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    7.2.4.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
    7.2.4.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
7.3. Europe
  7.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  7.3.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
  7.3.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  7.3.4. Germany
    7.3.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    7.3.4.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
    7.3.4.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  7.3.5. U.K.
    7.3.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    7.3.5.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
    7.3.5.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  7.3.6. France
    7.3.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    7.3.6.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
    7.3.6.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
7.4. Asia Pacific
  7.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  7.4.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
  7.4.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  7.4.4. China
    7.4.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    7.4.4.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
    7.4.4.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  7.4.5. Japan
    7.4.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    7.4.5.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
    7.4.5.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  7.4.6. India
    7.4.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    7.4.6.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
    7.4.6.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
7.5. Central & South America
  7.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  7.5.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
  7.5.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  7.5.4. Brazil
    7.5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    7.5.4.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
    7.5.4.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
7.6. Middle East & Africa
  7.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  7.6.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
  7.6.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  7.6.4. South Africa
    7.6.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    7.6.4.2. Market Estimates and Forecast, By Format, 2017 - 2028 (USD Million)
    7.6.4.3. Market Estimates and Forecast, By Industry Vertical, 2017 - 2028 (USD Million)

CHAPTER 8. COMPETITIVE ANALYSIS

8.1. Key Global Players, Recent Developments & Their Impact on the Industry
8.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
8.3. Vendor Landscape
  8.3.1. Key Company Market Share Analysis, 2021

CHAPTER 9. COMPANY PROFILES

9.1. JCDecaux
  9.1.1. Company Overview
  9.1.2. Financial Performance
  9.1.3. Format Benchmarking
  9.1.4. Strategic Initiatives
9.2. Stroer SE & Co. KGaA
  9.2.1. Company Overview
  9.2.2. Financial Performance
  9.2.3. Format Benchmarking
  9.2.4. Strategic Initiatives
9.3. Clear Channel Outdoor Holdings, Inc.
  9.3.1. Company Overview
  9.3.2. Financial Performance
  9.3.3. Format Benchmarking
  9.3.4. Strategic Initiatives
9.4. Outfront Media
  9.4.1. Company Overview
  9.4.2. Financial Performance
  9.4.3. Format Benchmarking
  9.4.4. Strategic Initiatives
9.5. oOh!media Ltd.
  9.5.1. Company Overview
  9.5.2. Financial Performance
  9.5.3. Format Benchmarking
  9.5.4.Strategic Initiatives
9.6. Lamar Advertising Company
  9.6.1. Company Overview
  9.6.2. Financial Performance
  9.6.3. Format Benchmarking
  9.6.4. Strategic Initiatives
9.7. Broadsign International LLC.
  9.7.1. Company Overview
  9.7.2. Financial Performance
  9.7.3. Format Benchmarking
  9.7.4. Strategic Initiatives
9.8. Focus Media
  9.8.1. Company Overview
  9.8.2. Financial Performance
  9.8.3. Format Benchmarking
  9.8.4. Strategic Initiatives
9.9. Global Outdoor Media Limited
  9.9.1. Company Overview
  9.9.2. Financial Performance
  9.9.3. Format Benchmarking
  9.9.4. Strategic Initiatives

LIST OF TABLES

1. Digital Out-of-Home Advertising Market– Key Market Driver Analysis
2. Digital Out-of-Home Advertising Market– Key Market Restraint Analysis
3. Global Billboards Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
4. Global Street Furniture Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
5. Global Transit & Transportation Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
6. Global Place-Based Media Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
7. Global Automotive Market Estimates and Forecast BY Industry Vertical, 2017 - 2028 (USD Million)
8. Global Financial Services Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
9. Global Government Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
10. Global Media & Entertainment Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
11. Global Retail Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
12. Global real estate market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
13. Global Restaurants Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
14. Global Others Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
15. Global Digital Out-of-Home Advertising Market Estimates and Forecast, By Region 2017 - 2028 (USD Million)
16. Global Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
17. Global Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
18. North America Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
19. North America Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
20. North America Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
21. U.S. Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
22. U.S. Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
23. U.S. Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
24. Europe Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
25. Europe Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
26. Europe Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
27. Germany Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
28. Germany Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
29. Germany Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
30. U.K. Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
31. U.K. Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
32. U.K. Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
33. France Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
34. France Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
35. France Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
36. Asia Pacific Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
37. Asia Pacific Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
38. Asia Pacific Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
39. China Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
40. China Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
41. China Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
42. Japan Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
43. Japan Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
44. Japan Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
45. India Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
46. India Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
47. India Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
48. Central & South America Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
49. Central & South America Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
50. Central & South America Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
51. Brazil Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
52. Brazil Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
53. Brazil Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
54. Middle East & Africa Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
55. Middle East & Africa Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
56. Middle East & Africa Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
57. South Africa Digital Out-of-Home Advertising Market Estimates and Forecast, 2017 - 2028 (USD Million)
58. South Africa Digital Out-of-Home Advertising Market Estimates and Forecast By Format, 2017 - 2028 (USD Million)
59. South Africa Digital Out-of-Home Advertising Market Estimates and Forecast By Industry Vertical, 2017 - 2028 (USD Million)
60. Vendor landscape

LIST OF FIGURES

1. Digital Out-of-Home Advertising Market Snapshot
2. Digital Out-of-Home Advertising Market Segmentation & Scope
3. Digital Out-of-Home Advertising Market Penetration & Growth Prospect Mapping
4. Digital Out-of-Home Advertising Market Value Chain Analysis
5. Digital Out-of-Home Advertising Market Dynamics
6. Digital Out-of-Home Advertising Market Porter's Analysis
7. Digital Out-of-Home Advertising Market: Format Movement Analysis
8. Digital Out-of-Home Advertising Market: Industry Vertical Movement Analysis
9. Digital Out-of-Home Advertising Market: Regional Movement Analysis


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