Application-to-Person (A2P) SMS Trends: Market Research Report

December 2013 | 17 pages | ID: A59CBC7B336EN
Global Industry Analysts, Inc

Abstracts

Application-to-Person (A2P) SMS is an advanced technology that involves use of a specific application for producing an SMS message, which is then transmitted to a mobile subscriber. Major application areas include Inquiry and Search Services, Interactive Services, CRM and Business Services, Pushed Content Services, and Marketing/Promotional Campaigns.

The report analyzes and presents an overview of Application-to-Person (A2P) SMS market worldwide. The report in addition provides global market estimates and projections for Application-to-Person (A2P) SMS in US dollars for years 2012 through 2017, for key markets including North America, Europe, Asia Pacific, Africa & Middle East, and Latin America. Supported with 6 market data tables, the report provides a review of market trends, major application areas, key drivers, and various strategic industry activities of major companies witnessed by the industry over the last few years. The report also highlights trends in various regional markets including North America, UK, Asia-Pacific, and India. In addition, 29 companies operating in the Application-to-Person (A2P) SMS arena worldwide including Aicent Inc., Dialogue Communications Ltd, MACH, mBlox and others are profiled.

Contents

1. APPLICATION-TO-PERSON (A2P) SMS – A MARKET PRIMER

A2P SMS – Definition
A2P Messaging – Enabling Businesses to Consumer Communications

Table 1. Global Application-to-Person (A2P) SMS Market (2012-2017) in Billion Units

Major Application Areas
Inquiry and Search Services
Interactive Services
CRM and Business Services
Pushed Content Services
Marketing/Promotional Campaigns
A2P SMS – Key Drivers

Table 2. Global Mobile Communication Industry: Percentages Share Breakdown for Revenue by Data and Voice Based Services for the Years 2010, 2011, 2012 and 2015

Market Scenario

Table 3. Global Application-to-Person (A2P) SMS Market by Region (2012-2017) in US$ Billion for North America, Europe, Asia-Pacific, Africa & Middle East, and Latin America

2. REGIONAL MARKET TRENDS

A2P SMS – North America

A2P SMS – UK

Table 4. UK Application-to-Person (A2P) SMS Market by Category (2012-2017) in Billion Units for Standard, and Premium

A2P SMS – Asia-Pacific

Table 5. Asia-Pacific Application-to-Person (A2P) SMS Market (2012-2017) in Billion Units

A2P SMS – Rising Star in Indian Mobile Value Added Services Market

Table 6. Mobile Value Added Services Market by Category in India (2012) Percentage Market Share Breakdown for Ring Back Tones, P2P SMS, P2A and A2P SMS, Games, and Others

3. PRODUCT/SERVICE LAUNCHES

Aicent Rolls Out SMS A2P Premium Service
Dialogue Communications Launches A2P SMS-Dedicated GSM Network
Free Rolls Out Mobile Network and Subscription Model in France
MACH Develops New Service Delivery Platform
mBlox Launches Improved SMS Product Portfolio
MACH Offers A2P Messaging Platform to MoneYou

4. MARKET PARTICIPANTS

Aerialink, Inc. (USA)
Aicent, Inc. (USA)
AMD Telecom SA (Greece)
Angkor Data Communications Group Co. , Ltd. (MekongSMS) (Cambodia)
Beepsend AB (Sweden)
Channel Mobile (South Africa)
Clickatell (Pty) Ltd. (USA)
Dialogue Communications Ltd. (UK)
Elita IT Solutions Pvt. , Ltd. (India)
FortyTwo Telecom AB (Sweden)
Free (France)
Infobip Ltd. (UK)
Jinny Software Ltd. (Ireland)
MACH (Luxembourg)
Mavenir Systems (USA)
mBlox (USA)
Mobicage NV (Belgium)
M-Sustain (UAE)
Ogangi Corporation (USA)
Optimizer HQ (New Zealand)

OTS (UAE)

PowerMe Mobile (Lebanon)
Silverstreet BV (The Netherlands)
Symsoft AB (Sweden)
Syniverse Technologies LLC (USA)
Tanla Solutions Ltd. (India)
Telsis Ltd. (UK)
V3Mobi Communicatons Pvt. , Ltd. (India)
Wavecell Pte. , Ltd. (Singapore)

5. APPENDIX