Mobile Value Added Services (MVAS): Market Research Report

April 2018 | 429 pages | ID: M8313FDF3E1EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Mobile Value Added Services (MVAS) in US$ Million.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2016 through 2024.

Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs. The report profiles 127 companies including many key and niche players such as -

• Amazon.com, Inc.
• America Movil SAB de CV
• Apple, Inc.
• AT&T, Inc.
• Bharti Airtel Limited
• Blackberry Limited

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

A Prelude
Key Milestones in Telecom Industry
Internet Revolution Boosts MVAS Market

Table 1. Global Mobile Communication Industry (2013 & 2017): Percentages Share Breakdown for Revenue by Service Type Voice & Text Based Services and Data Services for the Years 2013 and 2017 (includes corresponding Graph/Chart)

Table 2. Global Mobile Communications Market: Data Subscriptions as a Percentage of the Overall Mobile Subscriptions for Years 2011 through 2016 (includes corresponding Graph/Chart)

The Unique Resilience of MVAS
Reshuffling of the MVAS Value Chain
Development of the New 'VAS 2. 0' Ecosystem
Mobile Tipping Point: A Fast Approaching Phenomenon
Mobile Value Added Services Primed to Expand
Untapped Opportunities in Developing Markets
VAS Providers Gear Up for Wider Clientele
Offering of Value Added Services to Boost Adoption of m-Commerce
Providing MVAS – Now More of a Compulsion than an Option for MSPs
From MSPs to Mobile Users – Entire Mobile Industry Value Chain Bets Big on MVAS
A Peek at Various Value Chain Participants in MVAS Market
Application-to-Person Messaging
SMS Alternatives Emerge as the Mainstream
OTT Messaging Apps – Complementary or Supplementary to SMS?
VAS to Generate Huge Opportunities in Content and Applications
Factors Facilitating Mass Adoption of Content and Application
Mobile Music Downloads Rule the Roost in Emerging Markets
Mobile TV – The Next Big Bet
Market Strategies
Outlook
Growth in Mobile Users to Drive MVAS
Key Opportunity indicators

Table 3. Global Mobile Communications Market: Number of Mobile Subscribers (in Billion) for Years 2011-2016 (includes corresponding Graph/Chart)

Table 4. World Market for Mobile Phones: Breakdown of Volume Sales in Million Units for Years 2012, 2014 & 2016 (includes corresponding Graph/Chart)

Growing Smartphone Sales Lends Traction to MVAS Market
Opportunity Indicators

Table 5. Global Mobile Phones Market: Percentages Share Breakdown of Shipments by Feature Phones and Smartphones: 2012, 2014, 2016 & 2018 (includes corresponding Graph/Chart)

Table 6. Global Market for Smartphones (2014 & 2018P): Breakdown of Sales in Thousand Units (includes corresponding Graph/Chart)

Table 7. Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries: 2014 (includes corresponding Graph/Chart)

Table 8. Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users: 2014 (includes corresponding Graph/Chart)

Table 9. Global Smartphones Market - Major Countries Ranked by CAGR for 2014-2020: US, Canada, Japan, France, Germany, Italy, UK, Russia, China, India, and Brazil (includes corresponding Graph/Chart)

Media Tablets too Add to the Demand for MVAS
Apple App Store & Google Play Revolutionize Mobile Content Distribution – Lend Traction to MVAS
App Store vs Google Play: A Comparative Analysis
Paid Services or Free Apps – Opportunity Nevertheless for MVAS Participants

Table 10. Global Mobile App Market (2014 & 2018): Percentage Share Breakdown of Revenues by App Category (includes corresponding Graph/Chart)

Changing Consumer Mobile Usage Habits Augur Well for MVAS Market

Table 11. Monthly Mobile Data Traffic (in MB) for Smartphones, Mobile PCs and Tablets: 2014 & 2020P (includes corresponding Graph/Chart)

Table 12. Most Performed Activity Using Smartphones: 2016 (includes corresponding Graph/Chart)

Table 13. Average Time Spent (in Minutes) on Mobile Apps on Smartphones & Tablets Worldwide Per User per Day – Breakdown by Category (2015) (includes corresponding Graph/Chart)

Favorable Demographic Trends Strengthens Market Prospects for MVAS
Developing Markets – Hotspots for Growth
Opportunity Indicators

Table 14. Global Mobile Telecommunications Market (2016): Percentage Share Breakdown of Unique Subscribers by Geographic Region (includes corresponding Graph/Chart)

Table 15. Global Mobile Subscriptions (2016): Percentage Breakdown by Country (includes corresponding Graph/Chart)

Table 16. Top 10 Countries with Active Mobile Subscriptions (in Millions): 2016 (includes corresponding Graph/Chart)

Table 17. Global Smartphones Market (2016 & 2020P): Percentage Share Breakdown of Sales by Geographic Region (includes corresponding Graph/Chart)

Table 18. Mobile Phone Internet Penetration Worldwide (2013 & 2017): Mobile Phone Internet Users as Percentage of Total Internet Users (includes corresponding Graph/Chart)

Table 19. Mobile Phone Internet Penetration Worldwide (2013 & 2017): Mobile Phone Internet Users as Percentage of Total Mobile Users (includes corresponding Graph/Chart)

Table 20. MVAS as a Percentage of Total Mobile Service Revenues by Developing Countries (2015) (includes corresponding Graph/Chart)

Aggressive Customer Retention Strategies by MSPs to Sustain Demand for MVAS in Developed Markets

2. NOTEWORTHY TRENDS, DRIVERS & ISSUES

Rising Usage of Connected Devices – A Key Growth Driver
Mobile Browsing – A Major Revenue Contributor
Key Statistical Data

Table 21. Global Mobile Internet Market (2016): Percentage Share Breakdown of Revenues by Category (includes corresponding Graph/Chart)

Data and New Technologies Rule the Roost
Growth of VAS and OTT Services
Advent of Social Media Platforms Foster Growth for MVAS
Increased Mobile Engagement Expected to Drive M-Commerce Revenues
Content Marketing, a Major Marketing Tactic for E-commerce
Chatbots for Handling Growing Volume
Social Media Platforms Help Brands to Serve Customers
Safe and Secure Payment Processing Technologies on Mobile Platforms
Artificial Intelligence for Automatic Interaction
Native Push Notifications, a Powerful Tool
Faster Delivery for Attracting Customers
Growing Penetration of Fixed/Mobile Networks and Internet based Devices Transforming Consumers’ Mobile Communications Behaviors
VAS to Boost Adoption of mobile Phones for Making Payments and Purchasing
Growing Popularity of In-aisle Payment Technology
Personalized Experience for Customers
Online Advertising Driving MVAS
Popularity of Video Content
Ecommerce and mCommerce
Improved Social Engagement on Social Media
Wearables Drive MVAS
Trends Shaping the Global Mobile Ecosystem
Artificial Intelligence for Strengthening Performance of Emerging Sectors
Impressive Growth in Revenue Generation by Content Services
Robust Demand of Smartphones in Emerging Markets
Primary Use of Mobile Internet by New Mobile Subscribers
Growth in OTT Communications Apps Negatively Impacting P2P SMS
A2P SMS Adoption by Enterprises Continues to Grow
Innovations in A2P SMS Landscape
Quality Enhancement
Enhancing Effectiveness
MNOs Move to Protect Revenues
Enterprise Communications Enter the OTT Space
Greater Engagement of OTT Communications Apps with Enterprises
Use of SMS for Internal Communication in Enterprises
Expanded Usage of SMS Communication by Enterprises
Key SMS Alternatives
Future Technological Developments
WebRTC in the Enterprise
Growing Usage of WebRTC Technology in Enterprises
WebRTC as Substitute for A2P SMS
Mobile Finance – The Fastest Growing MVAS Segment
Smartphones: A Key Enabler of Mobile Finance/Commerce
Mobile Banking Market – An Intensifying Mobile Data Traffic Stream

Table 22. Mobile Banking Market: Breakdown of Number of Mobile Banking Subscribers (in Millions) for Years 2012, 2013, 2015, 2017 & 2019 (includes corresponding Graph/Chart)

Mobile Payments – A Large Revenue Generator

Table 23. Mobile Payment Market: Number of Mobile Payment Users (in Million) by Region for Years 2010, 2012, 2014 & 2016 (includes corresponding Graph/Chart)

Location-Based Services Extend Opportunity
Location-Based Advertising Gain Rapid Adoption
Premium SMS to Revive Market Opportunities for Traditional Messaging Based Services
Growing Demand for Entertainment Content
Key Opportunity Indicators

Table 24. Global Mobile Entertainment Market (2016): Percentage Share Breakdown of Revenues by Type of Service/Content (includes corresponding Graph/Chart)

Mobile Music Fuels MVAS Market Growth
Mobile Gaming Offers Opportunities On a Platter
Strong Demand for Mobile Video Provides Growth Impetus
Mobile TV Generates Additional Revenues for MVAS Market Participants
Mobile Gambling Market on Roll Worldwide
'Social Networking on the Move' Encourages MVAS Market Growth
Key Statistical Data

Table 32. Mobile Social Networking Market Worldwide (2016): Percentage of Mobile Subscribers Accessing Mobile Web in Major Countries (includes corresponding Graph/Chart)

Table 33. Mobile Social Media Apps Market Worldwide (2016): Percentage of Mobile Users Accessing Social Media Apps in Major Countries (includes corresponding Graph/Chart)

Utility MVAS to Grow in Popularity in Coming Years
M-Governance: An Emerging Frontier
M-Learning: Learning on the Move

Table 34. World Mobile Learning Market: Compounded Annual Growth Rates (CAGR) for Mobile Learning Products for the Period 2014-2020 by Region (includes corresponding Graph/Chart)

M-Health Gaining Traction in Healthcare
M-Agriculture Tends to Emerge as a Boon for Agriculture Community
M-Advertising Gains Prominence
Key Statistical Data

Table 35. Global Mobile Advertising Market (2014 & 2020P): Percentage Share Breakdown of Revenues by Region/Country (includes corresponding Graph/Chart)

Table 36. Global Mobile Ad Market (2014): Percentage Share Breakdown of Spending by Segment (includes corresponding Graph/Chart)

Table 37. Global Mobile Ad Market (2013): Spending in US$ Per Mobile Internet User by Country (includes corresponding Graph/Chart)

Table 38. Global Digital Ad Market (2013): Spending in US$ Per Internet User by Country (includes corresponding Graph/Chart)

Enterprise: A Critical Segment for Mobile Data Providers
M-Engagement: The Future of MVAS
High-Speed Networks Determine Success of New Mobile MVAS Services

Table 39. Global Mobile Telecommunications Sector (2016): Number of Active Mobile Broadband Subscriptions, AND Percentage of Active Mobile Broadband Subscriptions per 100 Population, for the Americas, Europe, CIS Countries, Asia-Pacific, the Middle East, and Africa (includes corresponding Graph/Chart)

MVAS Over Wi-Fi: An Emerging Revenue Generator
Cloud - The New Paradigm for Mobile VAS
Network Operators Lean Towards Managed MVAS Services
Key Issues & Challenges
Piracy – A Burning Issue for Digital Music & Video Content

3. MOBILE VALUE ADDED SERVICES – AN OVERVIEW

An Introduction
Characteristics of Value Added Services
Advantages
Disadvantages of VAS
Costs of Value Added Services
Value Added Services – A Classification
Based on Nature of Service Delivery
Based on Nature of Service
VAS Applications

4. SERVICE LAUNCHES

Terrapay Introduces international mobile money transfers in Uganda
Apple Launches Redesigned App Store
OnMobile Introduces ONMO Express App in the US
Samsung Unveils Samsung Pay
Samsung Introduces Samsung Pay in India
Apple Unveils Clips
ZTE Introduces RCS Based Video Call Solution
Route Mobile and Aircel Partner to Introduce SMSC-as-a-Service
BSNL Offers Discounts on VAS for NGN Customers
Intex to Introduce VAS on Company’s Devices
Google Partners with Sprint to Launch RCS Messaging
AT&T Unveils New Mobile Share Advantage Plan
Sparkle and 365squared Introduce SMS Booster for Mobile Operators

365SQUARED UNVEILS 365MESSENGER

Defne Introduces Intelligent Mobile Marketing Platform
eServGlobal Introduces Advanced Customer Adoption Module
Vodafone Introduces Vodafone Cash in Ghana
Telefonica and TeleSign Unveil 'Travel Alerts'
eServGlobal Introduces Mobile Money Smartphone App

5. RECENT INDUSTRY ACTIVITY

Samsung Pay and PayPal Sign Strategic Partnership
Huawei and WorldRemit Partner for Expanding Mobile Money Transfer Footprint
LINK Mobility to Acquire Voicecom AD
MTS Introduces Redesigned Money Wallet App
IMImobile and Telenor Group Sign Agreement
Nunace Acquires mCarbon Tech Innovations
Xura to Acquire Mitel Mobility
Carlyle Group Acquires Minority Stake in FS
Payguru and Empello Sign Strategic Partnership for Mobile Payments in Turkey
Digital Turbine Enters into Partnership with Brightstar to Provide VAS to OEMs and Carriers
Mahindra Comviva Becomes VAS Partner for du
Vodafone and HomeSend to Extend M-Pesa to New Markets
Orange and Google Enter into Partnership for VAS in the Middle East & Africa
FIH Mobile Acquires Minority Stake in MoMagic Technologies
Google Takes Over Jibe Mobile
Merged Entity of Comverse and Acision Renamed Xura
Comverse Acquires Acision
mGage Acquires Unicel Technologies
PayPal Acquires Paydiant
Mahindra Comviva to Expand its Business in the Americas

6. FOCUS ON SELECT PLAYERS

Amazon. com, Inc. (USA)
America Movil SAB de CV (Mexico)
Apple, Inc. (USA)
AT&T, Inc. (USA)
Bharti Airtel Limited (India)
Blackberry Limited (Canada)
Computaris International Ltd. (UK)
Dialogic, Inc. (USA)
eServGlobal (France)
Etihad Etisalat Co., (Saudi Arabia)
Gemalto NV (The Netherlands)
Google, Inc. (USA)
Huawei Technologies Co. Ltd. (China)
Intersec SA (France)
KongZhong Corp. (China)
Mavenir Systems, Inc. (USA)
NTT DoCoMo, Inc. (Japan)
OnMobile Global Ltd. (India)
Opencode Systems Ltd. (Bulgaria)
Samsung Electronics Co. Ltd. (South Korea)
Samsung Apps
Sprint Corporation (USA)
Tech Mahindra Limited (India)
CanvasM Technologies Limited (India)
Mahindra Comviva (India)
Telefonica S. A. (Spain)
Vodafone Group plc (UK)
ZTE Corporation (China)

7. GLOBAL MARKET PERSPECTIVE

Table 40. World Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 41. World Historic Review for Mobile Value Added Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 42. World 14-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

By Service Type

Table 43. World Recent Past, Current & Future Analysis for Mobile Value Added Services by Service Type - Mobile Browsing, Mobile Finance, Location Based Services, Mobile Texting, and Others Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 44. World Historic Review for Mobile Value Added Services by Service Type - Mobile Browsing, Mobile Finance, Location Based Services, Mobile Texting, and Others Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 45. World 14-Year Perspective for Mobile Value Added Services by Service Type - Percentage Breakdown of Revenues for Mobile Browsing, Mobile Finance, Location Based Services, Mobile Texting, and Others Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Current and Future Analysis
E-commerce Market in the US Grows with the Increased Smartphone Penetration
Market Participants Look Up to MVAS for Increasing Revenue
Rapid Proliferation of 3G and 4G Services to Improve MVAS Prospects
High Smartphone Penetration – A Boon for MVAS Market in the US

Table 46. US Mobile Phones Market (2015): Breakdown of New Mobile Phone Sales by Type of Phone - Smartphone & Feature Phones (includes corresponding Graph/Chart)

New-Generation LTE-Enabled Smartphones Widen Scope of MVAS
Mobile Video Services Gain Traction in the US
Mobile Gaming Continues to Gain Attention
Ringtones Market on the Wane
Expanding Role of M-Health in the US Healthcare Sector
Service Launches
Strategic Corporate Developments
Select Players
B. Market Analytics

Table 47. US Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 48. US Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Current and Future Analysis
Blackberry Limited – A Major Canadian Player
B. Market Analytics

Table 49. Canadian Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 50. Canadian Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Current and Future Analysis
Overview
NTT DoCoMo Inc. – A Major Japanese Player
B. Market Analytics

Table 51. Japanese Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 52. Japanese Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Current and Future Analysis
Overview
Mobile Gaming to Witness an Upsurge in Near Future
B. Market Analytics

Table 53. European Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 54. European Historic Review for Mobile Value Added Services by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 55. European 14-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis
Current and Future Analysis
Service Launch
Select Players
B. Market Analytics

Table 56. French Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 57. French Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
Current and Future Analysis
B. Market Analytics

Table 58. German Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 59. German Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4C. ITALY

A. Market Analysis
Current and Future Analysis
Service Launch
B. Market Analytics

Table 60. Italian Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 61. Italian Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Current and Future Analysis
Growing Usage of Mobile Devices for Accessing Internet
Mobile Operators Focus on Application-to-Person (A2P) SMS to Boost SMS Revenue

Table 62. UK SMS Market (2016): Percentage Share Breakdown of SMS Volume by Type - P2P SMS & A2P SMS (includes corresponding Graph/Chart)

Strategic Corporate Development
Select Players
B. Market Analytics

Table 63. UK Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 64. UK Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4E. SPAIN

A. Market Analysis
Current and Future Analysis
Service Launch
Telefonica S. A. – A Major Spanish Player
B. Market Analytics

Table 65. Spanish Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 66. Spanish Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4F. RUSSIA

A. Market Analysis
Current and Future Analysis
Market Overview

Table 67. Russian MVAS Market (2016): Percentage Share Breakdown of Revenues by Segment (includes corresponding Graph/Chart)

Service Launch
B. Market Analytics

Table 68. Russian Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 69. Russian Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4G. REST OF EUROPE

A. Market Analysis
Current and Future Analysis
Service Launches
Strategic Corporate Developments
Select Players
B. Market Analytics

Table 70. Rest of Europe Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 71. Rest of Europe Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Current and Future Analysis
Asia Pacific to Spearhead Growth in MVAS Market
Content Based Services on an Upswing
Video Services Market on a Roll
Asia-Pacific – A Major Market for Mobile Gaming
B. Market Analytics

Table 72. Asia-Pacific Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 73. Asia-Pacific Historic Review for Mobile Value Added Services by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 74. Asia-Pacific 14-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for China, India and Rest of Asia-Pacific Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

5A. CHINA

A. Market Analysis
Current and Future Analysis
Market Overview

Table 75. Chinese MVAS Market (2016): Percentage Share Breakdown of Revenues by Service Type (includes corresponding Graph/Chart)

Rise in Mobile Internet Penetration Drives MVAS Growth
Key Mobile and Mobile Internet Statistics in China:
Huge Demand for Mobile Browsing in China
Growing Demand for Transactional Services
Mobile Banking Gaining Importance in China
Stiff Competition Characterizes the Chinese MVAS Market
Service Launch
Strategic Corporate Development
Select Players
B. Market Analytics

Table 76. Chinese Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 77. Chinese Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

5B. INDIA

A. Market Analysis
Current and Future Analysis
MVAS Market – An Overview
Challenges
Mobile Internet Access in Rural and Urban India
Internet Usage in India
Increase in Internet Users Base Fuels Growth for MVAS
E-Commerce and Mobile Gaming Drive the Market
Mobile Video Content Market to Gain Traction in Future
Indian Mobile Gaming Industry to Surge
Mobile Music Drives Mobile Entertainment Market in India
MVAS in Rural India
M-Health & M-Education To Focus on Rural Empowerment
M-Agriculture – An Emerging Frontier
Mobile Finance Gains Steam

Table 78. Indian Mobile Finance MVAS Market (2016): Percentage Share Breakdown of Revenues by Service Type (includes corresponding Graph/Chart)

Traditional MVAS Offerings Sustain Demand
Opportunity Indicators:

Table 79. Indian MVAS Market (2016): Percentage Share Breakdown of Revenues by Category (includes corresponding Graph/Chart)

Table 80. Indian Ring Back Tones (RBT) Market (2016): Percentage Share Breakdown of Revenues by Vendor (includes corresponding Graph/Chart)

MVAS Players to Focus on International Markets
Service Launches
Strategic Corporate Developments
Select Players
B. Market Analytics

Table 81. Indian Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 82. Indian Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

5C. REST OF ASIA-PACIFIC

A. Market Analysis
Current and Future Analysis
Overview of Select Regional Markets
Indonesia
Thailand
Vietnam
Service Launches
Strategic Corporate Development
Key Player
B. Market Analytics

Table 83. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 84. Rest of Asia-Pacific Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA

A. Market Analysis
Current and Future Analysis
Mobile Banking Exhibits Significant Growth in Africa
Overview of Select Regional Markets
Saudi Arabia
Egypt
South Africa
Service Launches
Strategic Corporate Developments
Etihad Etisalat Co. – A Major Saudi Arabian MVAS Player
B. Market Analytics

Table 85. Middle East & Africa Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 86. Middle East & Africa Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

7. LATIN AMERICA

A. Market Analysis
Current and Future Analysis
An Overview of MVAS Market in Latin America
Key Statistical Finding:

Table 87. Latin American MVAS Market (2016): Percentage Share Breakdown of Revenues by Service Category (includes corresponding Graph/Chart)

B. Market Analytics

Table 88. Latin American Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - Argentina, Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 89. Latin American Historic Review for Mobile Value Added Services by Geographic Region - Argentina, Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 90. Latin American 14-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for Argentina, Brazil, Mexico, and Rest of Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

7A. ARGENTINA

A. Market Analysis
Current and Future Analysis
MVAS Market Overview
B. Market Analytics

Table 91. Argentinean Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 92. Argentinean Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

7B. BRAZIL

A. Market Analysis
Current and Future Analysis
Market Overview
Strategic Corporate Development
B. Market Analytics

Table 93. Brazilian Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 94. Brazilian Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

7C. MEXICO

A. Market Analysis
Current and Future Analysis
MVAS Market – An Overview
America Movil SAB De CV – A Major Mexican Player
B. Market Analytics

Table 95. Mexican Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 96. Mexican Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

7D. REST OF LATIN AMERICA

A. Market Analysis
Current and Future Analysis
B. Market Analytics

Table 97. Rest of Latin American Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 98. Rest of Latin American Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 127 (including Divisions/Subsidiaries - 143)
The United States (24)
Canada (4)
Japan (1)
Europe (26)
  France (6)
  Germany (2)
  The United Kingdom (4)
  Italy (1)
  Spain (2)
  Rest of Europe (11)
Asia-Pacific (Excluding Japan) (66)
Middle East (5)
Latin America (3)
Africa (14)