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Tissue and Hygiene in Vietnam

March 2023 | 54 pages | ID: TA3C9AACD13EN
Euromonitor International Ltd

US$ 2,650.00

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Tissue and hygiene saw continued growth during 2022. The average unit price increased, largely as a result of local tissue players still relying on imported paper powder, though price rises were not as dramatic as in some markets. The shortage of paper powder from China affected unit prices for several months, but price growth moved back a more normal pace once the supply stabilised. Inflation remained under 4% in Vietnam in 2020, while the country’s GDP in 2022 reached more than 8%. Consumers h Euromonitor International's Tissue and Hygiene in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TISSUE AND HYGIENE IN VIETNAM
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sanitary protection products market in Vietnam maintains stable growth
Growing interest in value-adding features
Diana and Kimberly-Clark remain the largest players
PROSPECTS AND OPPORTUNITIES
Continuing growth expected for sanitary protection over forecast period
Consumers have deeper knowledge about sanitary protection
E-commerce still offers potential
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Nappy rash is top focus in 2022
Local brands launch into premium segment
Diversity in marketing activities
PROSPECTS AND OPPORTUNITIES
Nappies/diapers/pants with more natural ingredients expected to become popular
Global brands expected to continue leading the market
E-commerce expected to become a key channel
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail adult incontinence grows well in 2022
Caryn continues to lead retail adult incontinence in Vietnam
Products present in wider channels and areas
PROSPECTS AND OPPORTUNITIES
Ageing population offers potential for expansion in the forecast period
Innovation can help to drive the category
E-commerce is expected to see promotions offered by brands
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wipes sees stable growth in review period
Added value enhances brands’ competitive standing
Strong competition in wipes in Vietnam
PROSPECTS AND OPPORTUNITIES
Wipes expected to see continued growth over the forecast period
Innovation in formulation and usage avenues expected to drive growth
Offline channels retain their importance
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2017-2022
Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable growth during 2022
Intense competition between domestic and imported retail tissue
Low levels of consumer loyalty in fragmented competitive landscape, while e-commerce retains its growth potential
PROSPECTS AND OPPORTUNITIES
Retail tissue expected to maintain stable growth in coming years
Intense competition expected in the forecast period
Bigger pack size and combos are expected to be seen across various channels
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2017-2022
Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Away-from-home grows again after two years of decline
Social media impacts away-from-home tissue used at horeca and hospital channels
Local and small brands focus on rural areas
PROSPECTS AND OPPORTUNITIES
Continued growth expected in forecast period
Away-from-home hygiene sales driven from multiple marketing activities
Online suppliers for away-from-home tissue and hygiene grow fast
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027


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