Tissue and Hygiene in Taiwan

April 2024 | 48 pages | ID: TD4F01A2F91EN
Euromonitor International Ltd

Abstracts

Retail sales of tissue and hygiene in Taiwan registered accelerated growth in current value terms in 2023, when compared to the previous year. Prevailing Inflationary pressures were a key contributor this trend, as rising raw material and supply chain costs led to price increases across all categories. However, growth was also supported by an increase in consumer mobility, alongside growing hygiene concerns, as the country emerged from the COVID-19 pandemic. This boosted sales of items such as r...

Euromonitor International's Tissue and Hygiene in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Tissue and Hygiene in Taiwan
Euromonitor International
March 2024

LIST OF CONTENTS AND TABLES

TISSUE AND HYGIENE IN TAIWAN
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Inflationary pressures boost value growth in a mature market
Slim/thin/ultra-slim towels with wings remains major battlefield in menstrual care
United Charm Co Ltd continues to hold sway, while local player KiraKira launches range of innovative new products
PROSPECTS AND OPPORTUNITIES
Modest growth anticipated for menstrual care over the forecast period
International brands will continue to dominate sales
Online retailing is expected to gain traction
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Disposable pants lead growth in 2023, while nappies/diapers see greater emphasis on premium products, in light of falling birth rate
E-commerce continues as key retail channel
Procter & Gamble leapfrogs United Charm Co Ltd to become new market leader, as players launch more premium products to offset declining consumer base
PROSPECTS AND OPPORTUNITIES
Flat performance expected, in line with further decline in the national birth rate
International players will focus on premium products
Diversified marketing campaigns will prove effective in penetrating local market
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Buoyant performance in 2023, thanks to positive demographic trends and rising levels of mobility
Vinda Taiwan retains its lead amid growing competition from United Charm Co
Light adult incontinence sees dynamic performance
PROSPECTS AND OPPORTUNITIES
Retail adult incontinence will maintain healthy growth, alongside positive demographic trends
International brands will dominate sales
Online channel will continue to expand
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Wipes continue to expand, thanks to enhanced hygiene habits forged during the pandemic
Home care wipes and floor cleaning systems post continued growth, thanks to contribution of market leader Farcent Enterprise Co Ltd
Moist toilet wipes post fastest growth rate
PROSPECTS AND OPPORTUNITIES
Market for wipes will continue to expand
International and local brands will focus on developing more eco-friendly products
E-commerce will continue to gain traction
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2018-2023
Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Strong performance in 2023, although inflationary pressures continue to impact on players’ operating costs
Local company Yuen Foong Yu gains momentum due to constant investment in new product launches
Paper towels see strong performance
PROSPECTS AND OPPORTUNITIES
Retail tissue is expected to see continued expansion
International and domestic players could see growing competition from private label
E-commerce offers further potential
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2018-2023
Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Away-from-home tissue and hygiene benefits from return to pre-pandemic lifestyles
AFH toilet paper remains key contributor to sales
Kimberly-Clark Taiwan continues to lead AFH tissue and hygiene in Taiwan
PROSPECTS AND OPPORTUNITIES
AFH tissue and hygiene benefits from return to pre-pandemic lifestyles
International brands will continue to dominate overall AFH tissue and hygiene
Local government departments and institutions will continue to represent key source of revenue for AFH tissue and hygiene
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028