Tissue and Hygiene in Slovakia

May 2024 | 48 pages | ID: TE52C9E5E00EN
Euromonitor International Ltd

Abstracts

Tissue and hygiene in Slovakia recorded only slight volume growth in 2023, as strong inflationary pressures limited consumer expenditure and prevented an increase in spend year-on-year. Robust price increases in tissue and hygiene ultimately led to healthy current value growth. Promotional activities were employed by manufacturers, focused on educating consumers and explaining the benefits of specific products. In tissue, new product developments launched during the year aimed at delivering grea...

Euromonitor International's Tissue and Hygiene in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Tissue and Hygiene in Slovakia
Euromonitor International
March 2024

LIST OF CONTENTS AND TABLES

TISSUE AND HYGIENE IN SLOVAKIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN SLOVAKIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Rising prices in menstrual care
Standard towels witnessed slight uplift in volume sales
Players focus on developing slim/thin/ultra-thin towels
PROSPECTS AND OPPORTUNITIES
Low and steady growth in menstrual care
Tampons to face volume sales decline
Slim/thin/ultra-thin towels to witness further innovation
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN SLOVAKIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Volume sales remain under pressure as prices soar
Junior nappies/diapers gain appeal despite price rises
Consumers switch to affordable private label options
PROSPECTS AND OPPORTUNITIES
Moderate decline for nappies/diapers/pants overall
On-the-go shopping trend to benefit smaller grocery outlets
Consumers to look for more sustainable options
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN SLOVAKIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Upbeat performance in retail adult incontinence
Essity promotes new Tena ProSkin line
Retail e-commerce channel gains traction
PROSPECTS AND OPPORTUNITIES
Stable demand despite competition from Rx/reimbursements
Innovation is central to improving performance and meeting consumers’ needs
Competing substitutes could offer some threat to category growth
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN SLOVAKIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Rx/reimbursement is favoured choice for most incontinence sufferers
Sales are dominated by moderate/heavy products
Multiple stakeholders work towards driving awareness of adult incontinence
PROSPECTS AND OPPORTUNITIES
Steady pace of growth anticipated
Product innovation to focus on efficacy and comfort
Focus on the prevention of adult incontinence could challenge growth
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN SLOVAKIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Robust demand for wipes overall
Baby wipes lead in personal wipes
Slovakians rely on all-purpose cleaning wipes
PROSPECTS AND OPPORTUNITIES
All-purpose cleaning wipes face moderate growth prospects
Baby wipes faces a bright outlook
Cosmetic wipes to see downturn in sales
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2018-2023
Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN SLOVAKIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy performance of toilet paper drives category growth
Weak performance in paper tableware and napkins
Metsд Tissue AS takes the lead in retail tissue
PROSPECTS AND OPPORTUNITIES
Premiumisation will drive appeal of toilet paper and paper towels
Consumers to focus on buying the most essential retail tissue products
Health and beauty specialists to gain value share
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2018-2023
Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN SLOVAKIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Away-from-home tissue impacted by economic uncertainty
Boxed facial tissues and paper tableware witness uplift in sales
Players focus on websites to build awareness, making purchasing easy
PROSPECTS AND OPPORTUNITIES
Economic upturn to boost demand for AFH tissue
Innovation in boxed facial tissue
Ageing population to drive sales of AFH hygiene
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028