Tissue and Hygiene in Pakistan

May 2024 | 37 pages | ID: T26D279CB8BEN
Euromonitor International Ltd

Abstracts

Tissue and hygiene registered a slight increase in constant value sales in Pakistan in 2023. Inflation continued to be very high and was being driven by several factors, including international commodity prices, global supply disruptions, flood damage to crops, steep currency depreciation and political uncertainty in the country. Local brands were shielded to an extent by currency deprecation, which made imported brands even more expensive. Consumers also looked to trade down in the face of cont...

Euromonitor International's Tissue and Hygiene in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Tissue and Hygiene in Pakistan
Euromonitor International
March 2024

LIST OF CONTENTS AND TABLES

TISSUE AND HYGIENE IN PAKISTAN
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN PAKISTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Lessening of taboos around menstrual care
Procter & Gamble continues to dominate
Towels by far most popular option
PROSPECTS AND OPPORTUNITIES
Growing demand for highly absorbent towels
Increasing environmental awareness over forecast period
Greater focus from local brands on products for sensitive skin
CATEGORY DATA
Table 18 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 19 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 21 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 22 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 23 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN PAKISTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy value and volume growth in 2023
Shift to branded products continues
Small local grocers dominate but health and beauty specialists also a significant channel
PROSPECTS AND OPPORTUNITIES
Increasing range of more specialised nappies/diapers/pants
Disposable nappies/diapers still preferred option
Further launches of affordable brands
CATEGORY DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN PAKISTAN

2023 DEVELOPMENTS

CATEGORY DATA
Table 30 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN PAKISTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy volume growth in 2023
Baby wipes account for most volume sales
Strong multinational brands limit the room for manoeuvre for competitors
PROSPECTS AND OPPORTUNITIES
Latent demand for disinfectant wipes
Scent used as differentiator
Modern grocery retailers drive sales
CATEGORY DATA
Table 36 Retail Sales of Wipes by Category: Value 2018-2023
Table 37 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 39 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 40 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN PAKISTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Very healthy volume growth in 2023, but constant value sales fall
Affordable and eco-friendly tissue options on the rise
Packages Ltd leads domestic domination of retail tissue
PROSPECTS AND OPPORTUNITIES
Increased Westernisation drives demand for toilet paper
Expansion of modern grocery retailers increases product ranges
Local players set to maintain dominance
CATEGORY DATA
Table 42 Retail Sales of Tissue by Category: Value 2018-2023
Table 43 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 45 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 46 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN PAKISTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Marginal fall in constant value sales for away-from-home tissue
Packages Ltd has commanding presence
Increased demand for away-from-home tissue
PROSPECTS AND OPPORTUNITIES
Customer service key competitive tool
Price promotions continue to be important
Players focus on sustainability
CATEGORY DATA
Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028