Tissue and Hygiene in Latvia
Tissue and hygiene in 2023 witnessed substantial expansion, encompassing both retail and away-from-home tissue and hygiene products. This growth is underpinned by a multitude of factors, notably the elevated standards of personal hygiene and a reinforced emphasis on cleanliness in daily routines. The increasing consumer awareness surrounding specific products, such as adult incontinence items and moist toilet wipes, played a pivotal role in driving their heightened demand and popularity. These e...
Euromonitor International's Tissue and Hygiene in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tissue and Hygiene in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Tissue and Hygiene in Latvia
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
TISSUE AND HYGIENE IN LATVIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Surge in tampon demand driven by active lifestyles
Continued growth of slim/thin/ultra-thin towels with wings
Brand loyalty reinforced by Procter & Gamble Marketing Latvia Ltd SIA
PROSPECTS AND OPPORTUNITIES
Innovative packaging propels growth of slim/thin/ultra-thin towels
Active lifestyles propel growth of intimate wipes and tampons
Younger generation fuels demand for pantyliners
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demographic shifts drive decline in nappies/diapers/pants
Disposable pants gain popularity for their comfort-oriented design
Procter & Gamble Marketing Latvia Ltd SIA leads product area with Pampers brand
PROSPECTS AND OPPORTUNITIES
Surge in demand for affordable disposable pants
Decline in birth rates shapes demand for new-born nappies and diapers
E-commerce drives growth in nappies/diapers/pants sales
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising demand for light adult incontinence products
Steady increase in moderate/heavy adult incontinence
Leadership of Essity AB's Tena brand
PROSPECTS AND OPPORTUNITIES
Increased awareness to drive demand
Rise in light adult incontinence
Positive trend for moderate/heavy adult incontinence
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising elderly population drives demand for adult incontinence products
Escalating prevalence of dementia amplifying demand
Challenges in long-term care expenditure and support systems
PROSPECTS AND OPPORTUNITIES
Stagnant state medical financing to impact market dynamics
Rising incidence of disabilities to boost demand for Rx/reimbursement adult incontinence products
Continued growth of elderly population fuels demand for incontinence solutions
CATEGORY DATA
Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rapid surge in demand for moist toilet wipes
Active lifestyle trends propel demand for facial cleansing wipes
Dominance of Johnson & Johnson Inc in wipes
PROSPECTS AND OPPORTUNITIES
Moist toilet wipes poised for rapid volume growth
General purpose wipes to witness significant dynamics
Rise of internet retailing to transform market dynamics
CATEGORY DATA
Table 41 Retail Sales of Wipes by Category: Value 2018-2023
Table 42 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 44 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 45 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sustained expansion of paper towels
Rising demand for pocket handkerchiefs fuelled by hygiene awareness
Essity AB leads the product area with innovative product offerings
PROSPECTS AND OPPORTUNITIES
Expanding horizons for paper towels
Skin care focus boosts boxed facial tissues
Active lifestyles drive pocket handkerchief sales
CATEGORY DATA
Table 47 Retail Sales of Tissue by Category: Value 2018-2023
Table 48 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 50 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 51 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Expanding demand for away-from-home toilet paper
Rising adoption of new cleaning standards boosts demand for away-from-home wipers
Hygiene focus drives demand for away-from-home paper towels
PROSPECTS AND OPPORTUNITIES
Rapid surge in demand for away-from-home wipers
Growth fuelled by the establishment of new businesses
Benefits of away-from-home paper towels over reusable alternatives
CATEGORY DATA
Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
TISSUE AND HYGIENE IN LATVIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Surge in tampon demand driven by active lifestyles
Continued growth of slim/thin/ultra-thin towels with wings
Brand loyalty reinforced by Procter & Gamble Marketing Latvia Ltd SIA
PROSPECTS AND OPPORTUNITIES
Innovative packaging propels growth of slim/thin/ultra-thin towels
Active lifestyles propel growth of intimate wipes and tampons
Younger generation fuels demand for pantyliners
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demographic shifts drive decline in nappies/diapers/pants
Disposable pants gain popularity for their comfort-oriented design
Procter & Gamble Marketing Latvia Ltd SIA leads product area with Pampers brand
PROSPECTS AND OPPORTUNITIES
Surge in demand for affordable disposable pants
Decline in birth rates shapes demand for new-born nappies and diapers
E-commerce drives growth in nappies/diapers/pants sales
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising demand for light adult incontinence products
Steady increase in moderate/heavy adult incontinence
Leadership of Essity AB's Tena brand
PROSPECTS AND OPPORTUNITIES
Increased awareness to drive demand
Rise in light adult incontinence
Positive trend for moderate/heavy adult incontinence
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising elderly population drives demand for adult incontinence products
Escalating prevalence of dementia amplifying demand
Challenges in long-term care expenditure and support systems
PROSPECTS AND OPPORTUNITIES
Stagnant state medical financing to impact market dynamics
Rising incidence of disabilities to boost demand for Rx/reimbursement adult incontinence products
Continued growth of elderly population fuels demand for incontinence solutions
CATEGORY DATA
Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rapid surge in demand for moist toilet wipes
Active lifestyle trends propel demand for facial cleansing wipes
Dominance of Johnson & Johnson Inc in wipes
PROSPECTS AND OPPORTUNITIES
Moist toilet wipes poised for rapid volume growth
General purpose wipes to witness significant dynamics
Rise of internet retailing to transform market dynamics
CATEGORY DATA
Table 41 Retail Sales of Wipes by Category: Value 2018-2023
Table 42 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 44 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 45 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sustained expansion of paper towels
Rising demand for pocket handkerchiefs fuelled by hygiene awareness
Essity AB leads the product area with innovative product offerings
PROSPECTS AND OPPORTUNITIES
Expanding horizons for paper towels
Skin care focus boosts boxed facial tissues
Active lifestyles drive pocket handkerchief sales
CATEGORY DATA
Table 47 Retail Sales of Tissue by Category: Value 2018-2023
Table 48 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 50 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 51 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Expanding demand for away-from-home toilet paper
Rising adoption of new cleaning standards boosts demand for away-from-home wipers
Hygiene focus drives demand for away-from-home paper towels
PROSPECTS AND OPPORTUNITIES
Rapid surge in demand for away-from-home wipers
Growth fuelled by the establishment of new businesses
Benefits of away-from-home paper towels over reusable alternatives
CATEGORY DATA
Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
