Tissue and Hygiene in Kazakhstan

May 2024 | 47 pages | ID: T8B1EF45363EN
Euromonitor International Ltd

Abstracts

Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation. Inflation continued to be very high in 2023, though it did ease at the end of the year due to monetary tightening. As such, tissue and hygiene registered a fall in constant value sales, as continuing high costs hit profitability. With consumer purchasing power also falling, consumers traded down and economy brands fared better. However, on the plus side, the dep...

Euromonitor International's Tissue and Hygiene in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Tissue and Hygiene in Kazakhstan
Euromonitor International
March 2024

LIST OF CONTENTS AND TABLES

TISSUE AND HYGIENE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN KAZAKHSTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy volume growth in 2023
Value sales for tampons still low
Supply difficulties ironed out for Kimberly-Clark
PROSPECTS AND OPPORTUNITIES
Johnson & Johnson gains value share
Procter & Gamble focuses on Naturella
Back-to-basics approach
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN KAZAKHSTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Fall in constant value sales in 2023
High degree of trading down as inflation still bites
Disposable pants increasingly popular
PROSPECTS AND OPPORTUNITIES
Significant grey imports dampen retail value sales
Value key driver of sales over forecast period
Sustainability a growing concern over forecast period
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN KAZAKHSTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Fall in constant value sales in 2023
Degree of trading down
Consumers favour heavy/moderate incontinence pads
PROSPECTS AND OPPORTUNITIES
Healthy constant value and volume growth over forecast period
Trading down behaviour possible
Expansion of modern grocery retailers supports growth
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN KAZAKHSTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Continued healthy growth
Erosion of taboos and increasing consumer awareness benefit the product area
Heavy/moderate incontinence pads favoured
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Increasing pressure on public finances
Increasing health awareness drives further growth
CATEGORY DATA
Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN KAZAKHSTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

General purpose wipes register highest volume growth
More affordable brands have significant foothold
Limited demand for cosmetic wipes
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Sustainability comes to the fore again over the forecast period
Private label gains value share
CATEGORY DATA
Table 41 Retail Sales of Wipes by Category: Value 2018-2023
Table 42 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 44 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 45 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN KAZAKHSTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Fall in constant value sales in 2023
Local company Karina strengthens its leadership position
Pocket handkerchiefs register highest volume growth
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Sustainability concerns may dampen volume growth
Expansion of modern grocery retailers increases product ranges
CATEGORY DATA
Table 47 Retail Sales of Tissue by Category: Value 2018-2023
Table 48 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 50 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 51 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN KAZAKHSTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Away-from home hygiene registers higher volume growth
Reduced funding for public health programmes
AFH toilet paper accounts for most volume sales
PROSPECTS AND OPPORTUNITIES
Healthy volume growth over forecast period
Significant potential for growth within away-from home adult incontinence
Sustainability concerns dampen volume sales
CATEGORY DATA
Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028