Tissue and Hygiene in India

March 2023 | 50 pages | ID: TBD0EBFD1BCEN
Euromonitor International Ltd

Abstracts

Tissue and hygiene in India demonstrated a positive recovery from the lingering effects of the pandemic in 2022. Since the emergence of COVID-19, there has been a considerable rise in public awareness of health and cleanliness which has aided growth of the industry. However, raw material price fluctuation was observed throughout the year, resulting in marginal price increases in certain categories such as nappies/diapers/pants and sanitary protection, forcing some consumers to trade down. This i Euromonitor International's Tissue and Hygiene in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

TISSUE AND HYGIENE IN INDIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Indian market offers further room for sanitary protection to expand
Consumer interest is being stimulated by new product offerings
Promotional activities and awareness initiatives focus on adolescent girls driving demand
PROSPECTS AND OPPORTUNITIES
Increasing GDP per capita and habit persistence to drive future growth
Domestic brands will use innovation to attract consumers’ attention
Harmful effects associated with disposal of sanitary protection pave way for adoption of more sustainable alternatives
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Financial limitations impact demand for nappies/diapers in 2022
Competition intensifies within nappies/diapers/pants
Constant pressure on players to set reasonable prices
PROSPECTS AND OPPORTUNITIES
Increasing adoption of sustainable alternatives due to their reusable and affordable properties
Product innovation can offer wider range of options to consumers
Rising infant population and concern over sleep patterns will facilitate category growth
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Accelerated by impact of pandemic, demand for retail adult incontinence continues to grow
Nobel Hygiene retains dominance, supported by promotions and increasing awareness
Wider accessibility across diverse channels to maximise consumer reach
PROSPECTS AND OPPORTUNITIES
Development of innovative products to elevate quality of life for older consumers to drive future growth
Targeting wider audience beyond population aged 65+
Increasing purchasing power among Indian consumers will benefit spending on discretionary items
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wipes continues to record dynamic growth in line with heightened hygiene awareness
Baby care brands focus on wipes to diversify their product portfolios
Intimate wipes remains a niche but is gradually gaining in popularity
PROSPECTS AND OPPORTUNITIES
Affordability and availability will boost sales over the forecast period
Safe and chemical-free claims likely to see greater demand
Further penetration of retail e-commerce likely to increase accessibility
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2017-2022
Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Habit persistence drives retail tissue sales in 2022
High exposure to away-from-home channel benefits retail tissue
Supply chain disruptions and inflation continue to exert pressure on players
PROSPECTS AND OPPORTUNITIES
Despite discretionary nature of retail tissue, rising living standards will drive growth
Potential for private label as affordability concerns remain
Evolution of e-commerce improves accessibility to retail tissue
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2017-2022
Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Changing perspectives contribute to AFH adult incontinence sales
Napkins and toilet paper remain most popular away-from-home tissue products
PROSPECTS AND OPPORTUNITIES
Increasing hygiene awareness to support growth over forecast period
Despite further growth, penetration in India will remain limited overall
Concerns regarding sustainability could hinder stronger potential
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027