Tissue and Hygiene in France
Tissue and hygiene in France saw continued robust current value growth in 2023, at double the rate of the previous year and marking the second consecutive year of rapid current value rises driven by persistent inflationary pressures. Despite supply chain problems easing somewhat, the industry faced persistent challenges throughout the year. While costs in raw materials, particularly paper pulp, showed signs of normalisation in Europe, energy-related concerns lingered, with prices under pressure...
Euromonitor International's Tissue and Hygiene in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tissue and Hygiene in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Tissue and Hygiene in France
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
TISSUE AND HYGIENE IN FRANCE
EXECUTIVE SUMMARY
Tissue and Hygiene 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value growth rises while volume sales fall in 2023
Reusable solutions complement disposable formats
P&G maintains leadership with Always brand
PROSPECTS AND OPPORTUNITIES
2024 SET TO SEE PRICES STABILISE
Green offers to see revitalised interest as economic pressures ease
Reusable solutions will expand
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Category sees subdued performances in line with demographic trends
Private label players reap rewards
Consumers still hanker after green solutions but struggle to pay for them in 2023
PROSPECTS AND OPPORTUNITIES
Declining birth rate prevents stronger growth
Unit prices to see only small decreases in 2024
Green variants will return to shelves and shopping baskets
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demographics play a role to support the category
Innovation continues apace, driven by reusable demand and health and sustainability trends
Always Discreet continues to lead as private label enjoys aggressive expansion
PROSPECTS AND OPPORTUNITIES
Players likely to resist reducing unit prices
Demographics will continue to impact sales as reusable options gather pace
Private label to remain popular while modern grocery retail channels will continue to lead
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Essential products ensure continued growth
New law for Rx menstrual care products
Rx/reimbursement adult incontinence remains a limited area in France
PROSPECTS AND OPPORTUNITIES
Restricted scope will remain
Rx menstrual care products to have little impact on Rx adult incontinence
Growth to follow demographic trends
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers lose touch with pandemic-era habits
Intimate wipes posts solid volume growth as baby wipes declines
Pampers leads brands, followed by Swiffer and Lotus
PROSPECTS AND OPPORTUNITIES
Innovation to drive value growth during forecast period
Green trends and wide availability of substitutions threaten growth
Moist toilet wipes holds potential for further growth
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2018-2023
Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
2023 SEES SHRINKFLATION AND SHIFTS IN PURCHASING TRENDS
Greener choices lose some relevance when money is tight
Private label rises rapidly in retail tissue
PROSPECTS AND OPPORTUNITIES
Prices should stabilise, with competition from reusable options threatening some segments
2024 WILL SET THE TONE FOR THE REST OF THE FORECAST PERIOD
Sustainability and health trends to remain central to innovation
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2018-2023
Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
AFH adult incontinence drives volume growth in 2023
Post-pandemic return to pre-pandemic lifestyles supports sales
Horeca sales help but fail to offset decline in demand
PROSPECTS AND OPPORTUNITIES
Olympic games to drive growth in 2024 though volume sales will still see challenges
Inflation impact to remain relevant for at least early part of forecast period
AFH adult incontinence has future growth assured
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
TISSUE AND HYGIENE IN FRANCE
EXECUTIVE SUMMARY
Tissue and Hygiene 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value growth rises while volume sales fall in 2023
Reusable solutions complement disposable formats
P&G maintains leadership with Always brand
PROSPECTS AND OPPORTUNITIES
2024 SET TO SEE PRICES STABILISE
Green offers to see revitalised interest as economic pressures ease
Reusable solutions will expand
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Category sees subdued performances in line with demographic trends
Private label players reap rewards
Consumers still hanker after green solutions but struggle to pay for them in 2023
PROSPECTS AND OPPORTUNITIES
Declining birth rate prevents stronger growth
Unit prices to see only small decreases in 2024
Green variants will return to shelves and shopping baskets
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demographics play a role to support the category
Innovation continues apace, driven by reusable demand and health and sustainability trends
Always Discreet continues to lead as private label enjoys aggressive expansion
PROSPECTS AND OPPORTUNITIES
Players likely to resist reducing unit prices
Demographics will continue to impact sales as reusable options gather pace
Private label to remain popular while modern grocery retail channels will continue to lead
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Essential products ensure continued growth
New law for Rx menstrual care products
Rx/reimbursement adult incontinence remains a limited area in France
PROSPECTS AND OPPORTUNITIES
Restricted scope will remain
Rx menstrual care products to have little impact on Rx adult incontinence
Growth to follow demographic trends
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers lose touch with pandemic-era habits
Intimate wipes posts solid volume growth as baby wipes declines
Pampers leads brands, followed by Swiffer and Lotus
PROSPECTS AND OPPORTUNITIES
Innovation to drive value growth during forecast period
Green trends and wide availability of substitutions threaten growth
Moist toilet wipes holds potential for further growth
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2018-2023
Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
2023 SEES SHRINKFLATION AND SHIFTS IN PURCHASING TRENDS
Greener choices lose some relevance when money is tight
Private label rises rapidly in retail tissue
PROSPECTS AND OPPORTUNITIES
Prices should stabilise, with competition from reusable options threatening some segments
2024 WILL SET THE TONE FOR THE REST OF THE FORECAST PERIOD
Sustainability and health trends to remain central to innovation
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2018-2023
Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
AFH adult incontinence drives volume growth in 2023
Post-pandemic return to pre-pandemic lifestyles supports sales
Horeca sales help but fail to offset decline in demand
PROSPECTS AND OPPORTUNITIES
Olympic games to drive growth in 2024 though volume sales will still see challenges
Inflation impact to remain relevant for at least early part of forecast period
AFH adult incontinence has future growth assured
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
