Tissue and Hygiene in Costa Rica
In 2023, retail value growth was positive for tissue and hygiene in Costa Rica, with inflation and rising price points driving results. In 2022, Costa Rica experienced the highest inflation in over a decade, marking a significant economic shift. This inflationary trend notably influenced consumer purchasing behaviour throughout 2023. Faced with rising prices and reduced disposable incomes, consumers adopted a more pragmatic approach, favouring cost-effective brands and economy packaging. This sh...
Euromonitor International's Tissue and Hygiene in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tissue and Hygiene in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Tissue and Hygiene in Costa Rica
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
TISSUE AND HYGIENE IN COSTA RICA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The basic basket drives higher sales and use of menstrual care products
Innovations on the landscape focus on creating comfort and convenience
Influencers, brands and retailers increase awareness and challenge taboos
PROSPECTS AND OPPORTUNITIES
Healthy growth ahead for sanitary protection across the forecast period
New complementary products and sustainability shapes product development
Rising awareness could boost sales of reusable period pants across the forecast period
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Leading brands seek to attract attention through licensed characters on packaging
Smaller local brands struggle to compete with global players
Cloth diapers struggle to enter the market as consumers preference convenience
PROSPECTS AND OPPORTUNITIES
Nappies/diapers/pants in larger sizes are not widely available on the landscape
Opportunity for private label ranges to gain ground on the landscape
Innovations focus on delivery services and eco-friendly offerings
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The ongoing ageing population drive growth in retail adult incontinence
Some consumers turn to sanitary protection products before incontinence goods
Lack of brands available creates opportunities for new product offerings
PROSPECTS AND OPPORTUNITIES
The ageing population will underpin future volume sales on the landscape
Rising availability of low-cost brands and period pants on the landscape
Growth of e-commerce will play a rising role in sales of retail adult incontinence
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The role of baby wipes is evolving, with specialised options launching
Private label increasingly improves quality to gain ground
Innovative packaging is emerging on the landscape
PROSPECTS AND OPPORTUNITIES
On-the-go product and smaller presentations attract consumers over the forecast period
Innovation to support value growth across the forecast period
Multi-purpose wipes gain ground, while specialised products could drive growth
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2018-2023
Table 38 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 40 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 41 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers look for savings without compromising on quality
Innovation in paper towels attracts higher-income consumers to the landscape
Absorbency claims flood the shelves of paper towels to drive sales
PROSPECTS AND OPPORTUNITIES
Private label could continue to grow and diversify its product offering
Growth for facial tissue and tableware as new brands enter the landscape
Premium toilet paper under threat as consumers trade down
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2018-2023
Table 44 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 46 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 47 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The tourism resurgence sparks growth, while working from home challenges sales
The quality of goods demanded depends on the AFH establishment
A decline in handwashing stations reduces AFH tissue demand post-COVID-19
PROSPECTS AND OPPORTUNITIES
Customer service and promotions play an important role in the AFH tissue industry
Innovation focuses on sustainability, functionality, and cost-effective solutions
AFH establishments search for savings during a time of economic strain
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
TISSUE AND HYGIENE IN COSTA RICA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The basic basket drives higher sales and use of menstrual care products
Innovations on the landscape focus on creating comfort and convenience
Influencers, brands and retailers increase awareness and challenge taboos
PROSPECTS AND OPPORTUNITIES
Healthy growth ahead for sanitary protection across the forecast period
New complementary products and sustainability shapes product development
Rising awareness could boost sales of reusable period pants across the forecast period
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Leading brands seek to attract attention through licensed characters on packaging
Smaller local brands struggle to compete with global players
Cloth diapers struggle to enter the market as consumers preference convenience
PROSPECTS AND OPPORTUNITIES
Nappies/diapers/pants in larger sizes are not widely available on the landscape
Opportunity for private label ranges to gain ground on the landscape
Innovations focus on delivery services and eco-friendly offerings
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The ongoing ageing population drive growth in retail adult incontinence
Some consumers turn to sanitary protection products before incontinence goods
Lack of brands available creates opportunities for new product offerings
PROSPECTS AND OPPORTUNITIES
The ageing population will underpin future volume sales on the landscape
Rising availability of low-cost brands and period pants on the landscape
Growth of e-commerce will play a rising role in sales of retail adult incontinence
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The role of baby wipes is evolving, with specialised options launching
Private label increasingly improves quality to gain ground
Innovative packaging is emerging on the landscape
PROSPECTS AND OPPORTUNITIES
On-the-go product and smaller presentations attract consumers over the forecast period
Innovation to support value growth across the forecast period
Multi-purpose wipes gain ground, while specialised products could drive growth
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2018-2023
Table 38 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 40 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 41 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers look for savings without compromising on quality
Innovation in paper towels attracts higher-income consumers to the landscape
Absorbency claims flood the shelves of paper towels to drive sales
PROSPECTS AND OPPORTUNITIES
Private label could continue to grow and diversify its product offering
Growth for facial tissue and tableware as new brands enter the landscape
Premium toilet paper under threat as consumers trade down
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2018-2023
Table 44 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 46 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 47 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The tourism resurgence sparks growth, while working from home challenges sales
The quality of goods demanded depends on the AFH establishment
A decline in handwashing stations reduces AFH tissue demand post-COVID-19
PROSPECTS AND OPPORTUNITIES
Customer service and promotions play an important role in the AFH tissue industry
Innovation focuses on sustainability, functionality, and cost-effective solutions
AFH establishments search for savings during a time of economic strain
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
