Tissue and Hygiene in Cameroon
Despite a significant increase in awareness of personal health and hygiene, spurred notably by the pandemic, the tissue and hygiene market in Cameroon in 2023 has not experienced significant volume growth. In the retail tissue market, a recent report by the National Institute of Statistics reveals that only 66% of Cameroonians have access to improved toilet facilities. Shockingly, 42% of this population still relies on pit latrines. Alternatives to toilet paper, such as repurposed sheets from ol...
Euromonitor International's Tissue and Hygiene in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tissue and Hygiene in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Tissue and Hygiene in Cameroon
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
TISSUE AND HYGIENE IN CAMEROON
EXECUTIVE SUMMARY
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Standard towels with wings continue to hold a dominant position due to their affordability and familiarity
Empowering Cameroonian Women: NGOs spearhead initiatives to break barriers in menstrual health accessibility
Innovative advancements from leading player Sitracel SA
PROSPECTS AND OPPORTUNITIES
Advancing menstrual health education and access in Cameroon to drive demand for sanitary towels
Opportunity for diversification and innovation
Fostering menstrual equity: a call for government action
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Navigating price trends and adaptive strategies amidst economic challenges in 2023
Increased demand for disposable nappies driven by rising number of young mothers
Early potty training impacts junior nappies/diapers
PROSPECTS AND OPPORTUNITIES
Expansion of the target market will drive growth
A call for sustainable solutions to address the diaper dilemma
Rising consciousness of infant wellbeing to further drive growth
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
WIPES IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Baby wipes continue to drive growth of personal wipes, with limited adoption of intimate wipes and modest growth for facial cleansing wipes
Widespread adoption of low-cost baby wipes due to ongoing inflation
Modern retail outlets emerge as the main distribution channels for intimate and facial cleansing wipes
PROSPECTS AND OPPORTUNITIES
Consumers set to prioritise price over sustainability in a challenging economic environment
Revolutionising beauty routines: the emergence of affordable and effective facial cleansing wipes
Niche market opportunities for intimate wipes in affluent urban areas
CATEGORY DATA
Table 31 Retail Sales of Wipes by Category: Value 2018-2023
Table 32 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 34 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 35 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 36 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Significant price variation depending on the outlet and location
Paper napkins are a firm favourite, whilst facial tissues face challenges and toilet paper remains untapped
Strategic partnerships, product innovations and sustainability initiatives
PROSPECTS AND OPPORTUNITIES
Untapped growth opportunities
Increased demand for boxed facial tissues with rising car ownership
Increasing preference for locally-produced retail tissue products
CATEGORY DATA
Table 37 Retail Sales of Tissue by Category: Value 2018-2023
Table 38 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 40 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 41 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
AFH toilet paper’s sharp decline impacts the AFH tissue and hygiene market
Blurred lines in the AFH tissue sector
Low public awareness and limited investment in away-from-home tissue constrains growth
PROSPECTS AND OPPORTUNITIES
Limited future for away-from-home tissue and hygiene as players focus on retail
Transformative strategies in Cameroon’s nascent AFH sector
CATEGORY DATA
Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 46 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 48 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
TISSUE AND HYGIENE IN CAMEROON
EXECUTIVE SUMMARY
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Standard towels with wings continue to hold a dominant position due to their affordability and familiarity
Empowering Cameroonian Women: NGOs spearhead initiatives to break barriers in menstrual health accessibility
Innovative advancements from leading player Sitracel SA
PROSPECTS AND OPPORTUNITIES
Advancing menstrual health education and access in Cameroon to drive demand for sanitary towels
Opportunity for diversification and innovation
Fostering menstrual equity: a call for government action
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Navigating price trends and adaptive strategies amidst economic challenges in 2023
Increased demand for disposable nappies driven by rising number of young mothers
Early potty training impacts junior nappies/diapers
PROSPECTS AND OPPORTUNITIES
Expansion of the target market will drive growth
A call for sustainable solutions to address the diaper dilemma
Rising consciousness of infant wellbeing to further drive growth
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
WIPES IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Baby wipes continue to drive growth of personal wipes, with limited adoption of intimate wipes and modest growth for facial cleansing wipes
Widespread adoption of low-cost baby wipes due to ongoing inflation
Modern retail outlets emerge as the main distribution channels for intimate and facial cleansing wipes
PROSPECTS AND OPPORTUNITIES
Consumers set to prioritise price over sustainability in a challenging economic environment
Revolutionising beauty routines: the emergence of affordable and effective facial cleansing wipes
Niche market opportunities for intimate wipes in affluent urban areas
CATEGORY DATA
Table 31 Retail Sales of Wipes by Category: Value 2018-2023
Table 32 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 34 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 35 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 36 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Significant price variation depending on the outlet and location
Paper napkins are a firm favourite, whilst facial tissues face challenges and toilet paper remains untapped
Strategic partnerships, product innovations and sustainability initiatives
PROSPECTS AND OPPORTUNITIES
Untapped growth opportunities
Increased demand for boxed facial tissues with rising car ownership
Increasing preference for locally-produced retail tissue products
CATEGORY DATA
Table 37 Retail Sales of Tissue by Category: Value 2018-2023
Table 38 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 40 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 41 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
AFH toilet paper’s sharp decline impacts the AFH tissue and hygiene market
Blurred lines in the AFH tissue sector
Low public awareness and limited investment in away-from-home tissue constrains growth
PROSPECTS AND OPPORTUNITIES
Limited future for away-from-home tissue and hygiene as players focus on retail
Transformative strategies in Cameroon’s nascent AFH sector
CATEGORY DATA
Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 46 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 48 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
