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Tissue and Hygiene in Brazil

March 2023 | 59 pages | ID: T49692726E5EN
Euromonitor International Ltd

US$ 2,650.00

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Although the Omicron variant of COVID-19 strongly emerged in Brazil in early 2022, the threat of the pandemic gradually waned over the year. Therefore, local consumers engaged more in out-of-home activities, such as returning to shopping centres, eating in restaurants and bars, and taking more frequent holidays, positively influencing tissue and hygiene sales. During the year, preventive measures were officially removed, such as wearing face masks in airports and on planes. Thus, the population Euromonitor International's Tissue and Hygiene in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TISSUE AND HYGIENE IN BRAZIL
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pantyliners and standard towels drive demand
Grocery retailers continues to dominate distribution
Further disruptions pressurise margins
PROSPECTS AND OPPORTUNITIES
Organic sanitary protection relates to self-care and wellness
Brands get closer to consumers through social media channels
Launch of reusable underwear to heat up the competitive landscape
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for disposable pants continues to grow in 2022, outperforming nappies/diapers
Concentrated competitive landscape in Brazil
Promotional campaigns to leverage awareness and sales
PROSPECTS AND OPPORTUNITIES
Brand engagement leads to loyal consumers
Growing brand variety within disposable pants
Purchasing behaviour drives online demand for nappies/diapers/pants
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ongoing growth for retail adult incontinence driven by ageing population
Competitive framework pushes for greater innovation and differentiation among players
Global disruptions cause high manufacturing and logistics costs across the industry
PROSPECTS AND OPPORTUNITIES
Further opportunities as players differentiate positioning of retail adult incontinence from sanitary protection
Gender-specific products to target consumers’ different needs
Demographic trend to further boost growth of retail adult incontinence
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive value and volume performance in 2022
Lack of products is detrimental to older consumers and those with disabilities
Supply chain disruptions indicate continuous market challenges
PROSPECTS AND OPPORTUNITIES
Positive forecast related to investments in Farm?cia Popular
Growing demand for adult incontinence products driven by ageing population
New prescription service for rx/reimbursement adult incontinence
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth for wipes strongly influenced by inflation and dominance of baby wipes
Stronger growth for private label in unstable economic scenario
Product launches bring new options to baby wipes in offline and online channels
PROSPECTS AND OPPORTUNITIES
Hygiene-focused wipes will struggle to gain stronger household penetration in post-pandemic scenario
Product claims communicate freshness and security
Ageing population as a positive driver of personal wipes
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2017-2022
Table 43 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 45 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 46 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong retail value performance driven by high inflation
Inflation boosts demand through discounters and warehouse clubs as consumers seek affordable options
Competitive landscape becomes increasingly concentrated
PROSPECTS AND OPPORTUNITIES
Premium product launches permeate the category
Further challenges in supply chain and logistics to influence retail tissue prices
Sustainability efforts should be increasingly relevant to tissue brands and consumers
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2017-2022
Table 49 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 51 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 52 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to greater normality is positive factor for away-from-home tissue in 2022
Improving tourism numbers post-pandemic have direct positive impact
Increasing raw material costs within Brazilian away-from-home channels
PROSPECTS AND OPPORTUNITIES
Further opportunities for away-from-home over the forecast period
Increasing market concentration also impacts away-from-home tissue
Hybrid working arrangements set to remain an influence
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027


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