Tissue and Hygiene in Belarus

March 2021 | 53 pages | ID: TCA472CCA97EN
Euromonitor International Ltd

Abstracts

In 2020, retail tissue and hygiene in Belarus maintained solid current value growth, which was just marginally higher than the increases seen in the previous two years. No lockdown was seen in the country as a result of COVID-19, with retail stores remaining open throughout. However, due to concern about their own health, many Belarusians self-isolated and moved to working from home. In the second half of March and during April 2020, some stockpiled retail tissue and hygiene products because the...

Euromonitor International's Tissue and Hygiene in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to stockpiling, but this is short-lived
Tampons declines due to less travel
Price and brand familiarity are important
RECOVERY AND OPPORTUNITIES
Demographics and conservativeness will hamper growth
Price rises likely to turn consumers to offers and discounts
Local players rely on low prices, international players on marketing and promotion
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Falling birth rate responsible for volume decline, not COVID-19
Continued move to disposable pants although nappies/diapers dominates
Quality remains important irrespective of price band
RECOVERY AND OPPORTUNITIES
Falling birth rate set to maintain volume decline
Price sensitivity set to increase
More parents will look at quality and the materials used
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has a limited impact as any stockpiles are used up
Volume decline due to economic problems and price rises
Local players enter the market, taking share from the leader
RECOVERY AND OPPORTUNITIES
Continued volume decline in 2021 due to further price rises
However, various factors will contribute to a return to volume growth from 2022
Rising competition due to arrival of local players
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Strong unit price growth leads to value growth but volume decline
No changes to the reimbursement programme
RECOVERY AND OPPORTUNITIES
As price rises moderate, volume growth is set to return
Reimbursement likely to continue with little change
CATEGORY DATA
Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Price rises hamper volume growth despite COVID-19
Demand for hygiene boosts sales of all purpose cleaning wipes and baby wipes
Rising share of private label due to price-conscious consumers
RECOVERY AND OPPORTUNITIES
Dynamic value growth due to continued price rises, but volume sales will suffer
Baby wipes set to maintain growth as they are used for the whole family
Potential move to natural baby wipes if pricing allows
CATEGORY DATA
Table 41 Retail Sales of Wipes by Category: Value 2015-2020
Table 42 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 44 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 45 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Continued growth, with toilet paper leading demand and growth
Prices rise, but not as much as in other categories
The fragmented competitive environment reflects the basic status of retail tissue
RECOVERY AND OPPORTUNITIES
Paper towels set to drive growth, but all categories will continue to increase
Continued move towards lower-priced products
Consumers will move away from recycled toilet paper when incomes improve
CATEGORY DATA
Table 47 Retail Sales of Tissue by Category: Value 2015-2020
Table 48 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 49 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 50 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 51 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Fear of COVID-19 and fewer tourists contribute to decline in AFH tissue
Few AFH hygiene products are provided by the state, thus little impact from COVID-19 is seen
Institutional channels are price-focused leading local players to dominate
RECOVERY AND OPPORTUNITIES
Continued struggles expected in the first half of 2021
Longer-term impact from economic and political situation and lack of tourism
Toilet paper will continue to dominate
CATEGORY DATA
Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025