SCA Hygiene Products GmbH in Tissue and Hygiene (Austria)
In order to defend its competitive position in Austrian tissue and hygiene, particularly its leadership in retail tissue, it is expected that SCA will continue to invest in product innovation and comprehensive marketing and advertising strategies over the forecast period. After compressing its brand portfolio significantly during the review period, it is also likely that the company may seek to further strengthen its position in Austria by introducing one or more of its internationally successfu...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Summary 1 SCA Hygiene Products GmbH: Key Facts
Competitive Positioning
Summary 2 SCA Hygiene Products GmbH: Competitive Position 2016
Summary 1 SCA Hygiene Products GmbH: Key Facts
Competitive Positioning
Summary 2 SCA Hygiene Products GmbH: Competitive Position 2016