Procter & Gamble Nederland BV in Tissue and Hygiene (Netherlands)

April 2015 | 2 pages | ID: P0B25381272EN
Euromonitor International Ltd

Abstracts

The main strategy of Procter & Gamble is to invest heavily in research and development, as well as marketing and promotion. The company is very aware that it is operating in a very mature market in the Netherlands. This means that it allocates its resources to its leading brands in the categories offering the highest growth potential. Technologically-advanced products are key to its overall strategy, as the company wants to gain an advantage over competing home care competitors by offering...Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Procter & Gamble Nederland BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble Nederland BV: Competitive Position 2014