Procter & Gamble Italia SpA in Tissue and Hygiene (Italy)
Procter & Gamble Italia is one of the main companies in retail hygiene in Italy. It is present in different categories with leading brands such as Pampers, Swiffer and Mastro Lindo. The company is expected to continue to invest strongly in advertising and innovation in order to compete for sales, especially against private label.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
PROCTER & GAMBLE ITALIA SPA IN TISSUE AND HYGIENE (ITALY)
Euromonitor International
July 2013
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Italia SpA: Key Facts
Summary 2 Procter & Gamble Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Procter & Gamble Italia SpA: Competitive Position 2012
Euromonitor International
July 2013
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Italia SpA: Key Facts
Summary 2 Procter & Gamble Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Procter & Gamble Italia SpA: Competitive Position 2012