Procter & Gamble Danmark A/S in Tissue and Hygiene (Denmark)

April 2015 | 3 pages | ID: P2AEBAC72E6EN
Euromonitor International Ltd

Abstracts

Procter & Gamble Danmark’s growth strategy is connected to the company’s purpose of improving life for its consumers. Procter & Gamble Danmark is focusing its activities in Danish tissue and hygiene on a few categories where the company plays a significant role. Its international brands, such as Always, Tampax and Pampers, have become very visible in Danish retailers due to the company’s extensive marketing campaigns in the country. Innovation is the driving force behind the company strategy.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Procter & Gamble Danmark A/S: Key Facts
  Summary 2 Procter & Gamble Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Procter & Gamble Danmark A/S: Competitive Position 2014