Procter & Gamble Bulgaria EOOD in Tissue and Hygiene (Bulgaria)

March 2015 | 2 pages | ID: P4C21CF6DCFEN
Euromonitor International Ltd

Abstracts

Procter & Gamble Bulgaria is following through with its efficient strategy of gaining the most out of its competitive advantage. Procter & Gamble Bulgaria entered the market for various tissue and hygiene categories as the clear first mover. This has allowed the company to develop strong brand equity and high customer loyalty to its flagship brands. The company will maintain its brand identity whilst being amongst the more dynamic competitors when it comes to new products.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Procter & Gamble Bulgaria EOOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble Bulgaria EOOD: Competitive Position 2014