Portucel SA in Tissue and Hygiene (Portugal)

May 2016 | 2 pages | ID: P50DFF584EAEN
Euromonitor International Ltd

Abstracts

Continued and sustained investment is certain to be the main strategy for Portucel. With its European leadership in the uncoated and office paper industry assured with important brands such as Navigator, Explorer and Discovery, the new focus of the company is to obtain European leadership within paper tissue products. Following the acquisition of AMS-BR Star Paper SA in February 2015, in August 2015 Portucel reinforced its paper tissue strategy and decided to invest a total of €56 million in an...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
  Summary 1 Portucel SA: Key Facts
  Summary 2 Portucel SA: Operational Indicators
Competitive Positioning