Axxon Bulgaria OOD in Tissue and Hygiene (Bulgaria)

July 2013 | 3 pages | ID: A156AA8C704EN
Euromonitor International Ltd

Abstracts

Axxon Bulgaria is likely to continue focusing on its strategic strengths in tissue and hygiene through expanding its portfolio with new brands. Its strong positions in wipes and sanitary protection were achieved early in the review period, but in recent years it did not diversify into related tissue and hygiene categories. Axxon is a distribution company focused on offering maximum choice for consumers in the most popular food and non-food segments. Evidence from Axxon’s marketing strategy in...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Axxon Bulgaria OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Axxon Bulgaria OOD: Competitive Position 2012