Zara (Phoenix World Trading) in Apparel (Venezuela)

July 2013 | 3 pages | ID: Z4E27C67073EN
Euromonitor International Ltd

Abstracts

Zara operates the international brands Zara, Bershka and Pull & Bear. Zara is currently the most recognised brand among Venezuelans as it was the first to be launched in the country. Bershka and Pull and Bear are presented as alternative stores to access different market segments within the country. Zara Venezuela is expected to focus on competitive pricing structures in order to avoid potential consumer migration to cheaper brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Zara (Phoenix World Trading): Key Facts
Company Background
  Chart 1 Zara: Zara in Caracas
Production
Competitive Positioning
Summary 2 Zara: Competitive Position 2012
Internet Strategy