Warna Mardhika PT in Apparel (Indonesia)

June 2013 | 3 pages | ID: WE06ECA91C0EN
Euromonitor International Ltd

Abstracts

Warna Mardhika is likely to focus on expanding its brand portfolio over the forecast period, to reach more consumer groups, while maintaining its middle-income positioning. The company is expected to open more showroom outlets in other regions in Indonesia to promote its brands. It will also attract its target consumer groups through the use of social media network promotions to further develop brand awareness. From 2012 onwards, it adopted the specific push of ‘from local going to global’ –...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Warna Mardhika PT: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Warna Mardhika PT: Competitive Position 2012
Internet Strategy