Viet Tien Garment Co (VTEC) in Apparel and Footwear (Vietnam)

July 2014 | 3 pages | ID: V84B2A9ADF8EN
Euromonitor International Ltd

Abstracts

The company plans to strengthen its leading position in apparel and footwear in Vietnam. In order to achieve this aim, the company continues to reinforce its distribution network in both rural and urban areas and regularly introduces new products. The company also pays more attention to marketing and promotional activities, especially in-store marketing and discounts, to boost sales and build brand image.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Viet Tien Garment Co (VTEC): Key Facts
Company Background
Competitive Positioning
Summary 2 Viet Tien Garment Co (VTEC): Competitive Position 2013
Retail Operations
Summary 3 Viet Tien Garment Co (VTEC): Retail Operational Indicators
Internet Strategy
Production