Underwear, Nightwear and Swimwear in Turkey

September 2013 | 28 pages | ID: U31BF6A5F0FEN
Euromonitor International Ltd

Abstracts

Since the end of the recession, underwear, nightwear and swimwear in Turkey recorded a slow volume growth of around 1%, although value growth was higher due to increasing unit prices caused by shifting consumer preferences towards branded products. Since 2007, the category has recorded increasingly higher value growth due to this trend driven by value-conscious Turkish consumers. In 2012, while volume sales growth increased to 2%, value growth remained limited to 3%, which is caused by...

Euromonitor International's Underwear, Nightwear and Swimwear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Underwear, Nightwear and Swimwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 13 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  Table 14 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  Table 15 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  Table 16 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  Table 19 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 20 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  Table 23 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 24 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Dagi Giyim Sanayi Ve Tic As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 1 Dagi Giyim Sanayi ve Ticaret AS: Key Facts
Summary 2 Dagi Giyim Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 3 Dagi Giyim Sanayi ve Ticaret AS: Production Statistics 2012
Competitive Positioning
Summary 4 Dagi Giyim Sanayi ve Ticaret AS: Competitive Position 2012
Internet Strategy
Executive Summary
Apparel in Turkey Continues To Grow in 2012
Post-recession Consumer Confidence Fades Away
Domestic Companies Seek New Growth Strategies
Discount Channels Gain Prominence in Apparel Retailing
Constant Value Decline for Apparel Expected Over the Forecast Period
Key Trends and Developments
Post-recession Consumer Confidence Begins To Fade
Turkish Apparel Players Pursue Alternative Expansion Strategies
Changing Political Climate Influences Apparel in Turkey
Alternative Distribution Channels Gain Prominence
Changing Demographics Opens Avenues in the Apparel Market
Market Data
  Table 27 Sales of Apparel by Category: Volume 2007-2012
  Table 28 Sales of Apparel by Category: Value 2007-2012
  Table 29 Sales of Apparel by Category: % Volume Growth 2007-2012
  Table 30 Sales of Apparel by Category: % Value Growth 2007-2012
  Table 31 Apparel Company Shares 2008-2012
  Table 32 Apparel Brand Shares 2009-2012
  Table 33 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  Table 35 Forecast Sales of Apparel by Category: Volume 2012-2017
  Table 36 Forecast Sales of Apparel by Category: Value 2012-2017
  Table 37 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  Table 38 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 5 Research Sources