Underwear, Nightwear and Swimwear in Denmark

April 2013 | 34 pages | ID: UD203B75CEEEN
Euromonitor International Ltd

Abstracts

Parallel to the overall apparel industry, underwear, nightwear and swimwear in Denmark showed only very weak growth in 2012. Consumers were reluctant to spend money, a tendency inclining them to more rarely choose expensive luxury underwear and nightwear, which negatively affected unit prices and growth.

Euromonitor International's Underwear, Nightwear and Swimwear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Underwear, Nightwear and Swimwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 13 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  Table 14 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  Table 15 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  Table 16 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  Table 19 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 20 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  Table 23 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 24 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Adidas Danmark A/S in Apparel (denmark)
Strategic Direction
Key Facts
Summary 1 Adidas Danmark A/S: Key Facts
Summary 2 Adidas Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Adidas Danmark A/S: Competitive Position 2012
Internet Strategy
Bestseller A/S in Apparel (denmark)
Strategic Direction
Key Facts
Summary 4 Bestseller A/S: Key Facts
Summary 5 Bestseller A/S: Operational Indicators
Company Background
Chart 1 Bestseller A/S: Vila in Copenhagen
Production
Competitive Positioning
Summary 6 Bestseller A/S: Competitive Position 2012
Internet Strategy
Ic Companys A/S in Apparel (denmark)
Strategic Direction
Key Facts
Summary 7 IC Companys A/S: Key Facts
Summary 8 IC Companys A/S: Operational Indicators
Company Background
Chart 2 IC Companys A/S: Companys in Copenhagen
Production
Competitive Positioning
Summary 9 IC Companys A/S: Competitive Position 2012
Internet Strategy
Nike Denmark Aps in Apparel (denmark)
Strategic Direction
Key Facts
Summary 10 Nike Denmark ApS: Key Facts
Summary 11 Nike Denmark ApS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Nike Denmark ApS: Competitive Position 2012
Internet Strategy
Executive Summary
Growth Still Does Not Return
Discounting Becomes A New Norm
Fluctuations in the Competitive Environment
Alternative Sales Channels Grow Rapidly
Recovery Expected
Key Trends and Developments
A Difficult Market Creates Fluctuations in the Competitive Environment
Consumers Demand Constant Discounting
Booming Internet Sales
Crisis Seems Not To Come To An End
High Consumer Consciousness Makes Demands on Manufacturers
Market Data
  Table 27 Sales of Apparel by Category: Volume 2007-2012
  Table 28 Sales of Apparel by Category: Value 2007-2012
  Table 29 Sales of Apparel by Category: % Volume Growth 2007-2012
  Table 30 Sales of Apparel by Category: % Value Growth 2007-2012
  Table 31 Apparel Company Shares 2008-2012
  Table 32 Apparel Brand Shares 2009-2012
  Table 33 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  Table 35 Forecast Sales of Apparel by Category: Volume 2012-2017
  Table 36 Forecast Sales of Apparel by Category: Value 2012-2017
  Table 37 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  Table 38 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 13 Research Sources