Tiendas Traki SA in Apparel (Venezuela)

July 2013 | 2 pages | ID: T17B1623A59EN
Euromonitor International Ltd

Abstracts

Tiendas Traki has increased the number of economy- and mid-priced products in its portfolio to reflect the price/quality balance sought by consumers. The Tiendas Traki group is developing city shopping centres around its department stores, with the addition of independent retail players and services, such as banking. This is expected to be the main strategy of the company to develop within Venezuelan retail. Traki has also continued with a great publicity campaign on television. Tiendas Traki's...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Tiendas Traki SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Tiendas Traki SA: Competitive Position 2012
Internet Strategy