Tiendas Gina in Apparel (Venezuela)

July 2013 | 3 pages | ID: TA4CC38B21DEN
Euromonitor International Ltd

Abstracts

Tiendas Gina’s commercial focus on women’s apparel and childrenswear is expected to remain the company’s core value proposition. Its development of these products built a strong brand position among women from different income segments in Venezuela. The company’s brand positioning is also attributable to the addition of a diversity of additional services to each store. Its most representative product is the Gina club card, through which consumers can accumulate points with each purchase and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Tiendas Gina: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Tiendas Gina: Competitive Position 2012
Internet Strategy