Sportswear in Nigeria

January 2023 | 17 pages | ID: SB6DB7D56EDEN
Euromonitor International Ltd

Abstracts

Sportswear posted a weaker performance in 2022 with current value growth slowing down compared to the previous year. Due to high inflation, consumer purchasing power was significantly reduced forcing consumers to focus on only essential apparel. Sportswear is often considered a luxury product in Nigeria and therefore it witnessed a slower rate of growth than non-sportswear apparel and footwear. Traditionally, sportswear brands are high price products, although lower priced products have been mak...

Euromonitor International's Sportswear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sportswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SPORTSWEAR IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sportswear sees weak performance due to poor economic conditions in 2022
Sports-inspired apparel and footwear performing best
Informal sales negatively impact formal retailing channels
PROSPECTS AND OPPORTUNITIES
Economic recovery to drive growth in sportswear
Growing interest in casual wear to boost sportswear
Participation in sports activities set to boost sales
CATEGORY DATA
Table 1 Sales of Sportswear by Category: Value 2017-2022
Table 2 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sportswear: % Value 2018-2022
Table 4 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 5 Distribution of Sportswear by Format: % Value 2017-2022
Table 6 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
APPAREL AND FOOTWEAR IN NIGERIA
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 8 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 9 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 14 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources