Shapewear Market Size, Share & Trends Analysis Report By End-use (Female, Male), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online), By Region, And Segment Forecasts, 2025 - 2030
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Shapewear Market Growth & Trends
The global shapewear market size is expected treach USD 4.32 billion by 2030, registering a CAGR of 8.0% from 2025 t2030, according ta new report by Grand View Research, Inc. The growth of this market is fueled by factors such as changing lifestyles, increased use of compression wear among the geriatric population, and developments in garment designs and fabric technology. Furthermore, the rise in online sales of compression wear and shapewear, as well as the rising demand for plus-size clothes, has fueled the growth of the market.
The market is alsinfluenced by a variety of cultural factors. When it comes tthe body, the concept of perfection is being replaced with the concept of self-love and comfort in one's own shape and size. The market has been influenced by this body-positivity philosophy.
Shapewear is not about hiding defects for millennials and Gen-Z shoppers; rather, it is seen as apparel that improves rather than alters one's appearance. As a result, Gen Z-focused manufacturers like Honeylove have gained a wider audience by avoiding the term 'shapewear' and instead of offering 'sculptwear' in a variety of sensual styles with flattering elements that women want tflaunt in public.
Most of these companies alshave enormous communities - Shapermint, for example, has four million members – whare encouraged tshare their photos using shapewear across various social media platforms. Skims' inclusive strategy, which includes varied ad campaigns and a wide assortment of items in all shapes and colors, has alsmade it popular with millennials. They have one of the broadest size ranges (XXS t4X) and a wide selection of skin tones taccommodate people of all ethnicities.
Women nowadays expect work-life flexibility intimates that may keep their bodies in tip-top form and make them appear attractive. Many firms are examining this as a customer-centric strategy and expanding their product portfolios tinclude lighter, firmer, and more practical products for everyday use throughout the year.
Shapewear Market Report Highlights
Shapewear Market Growth & Trends
The global shapewear market size is expected treach USD 4.32 billion by 2030, registering a CAGR of 8.0% from 2025 t2030, according ta new report by Grand View Research, Inc. The growth of this market is fueled by factors such as changing lifestyles, increased use of compression wear among the geriatric population, and developments in garment designs and fabric technology. Furthermore, the rise in online sales of compression wear and shapewear, as well as the rising demand for plus-size clothes, has fueled the growth of the market.
The market is alsinfluenced by a variety of cultural factors. When it comes tthe body, the concept of perfection is being replaced with the concept of self-love and comfort in one's own shape and size. The market has been influenced by this body-positivity philosophy.
Shapewear is not about hiding defects for millennials and Gen-Z shoppers; rather, it is seen as apparel that improves rather than alters one's appearance. As a result, Gen Z-focused manufacturers like Honeylove have gained a wider audience by avoiding the term 'shapewear' and instead of offering 'sculptwear' in a variety of sensual styles with flattering elements that women want tflaunt in public.
Most of these companies alshave enormous communities - Shapermint, for example, has four million members – whare encouraged tshare their photos using shapewear across various social media platforms. Skims' inclusive strategy, which includes varied ad campaigns and a wide assortment of items in all shapes and colors, has alsmade it popular with millennials. They have one of the broadest size ranges (XXS t4X) and a wide selection of skin tones taccommodate people of all ethnicities.
Women nowadays expect work-life flexibility intimates that may keep their bodies in tip-top form and make them appear attractive. Many firms are examining this as a customer-centric strategy and expanding their product portfolios tinclude lighter, firmer, and more practical products for everyday use throughout the year.
Shapewear Market Report Highlights
- The female segment held the largest revenue share of 93.8% in the shapewear industry in 2024, primarily due tthe heightened focus on body image and fashion among women.
- The male segment is expected tgrow at the highest CAGR over the forecast period due tevolving fashion trends in men’s apparel, with increasing awareness about fitness and body image among them.
- The specialty stores segment held the largest revenue share of 58.4% in the shapewear industry in 2024, largely due tthe personalized shopping experience provided by these stores.
- The online segment is expected tgrow at the fastest CAGR over the forecast period due tthe convenience and accessibility that it offers tconsumers worldwide.
- The North America shapewear market held the largest revenue share of 38.6% in 2024, primarily due tstrong consumer demand, innovative product offerings, and a well-established retail infrastructure.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. SHAPEWEAR MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. SHAPEWEAR MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
5.1. Shapewear Market, by Distribution Channel: Key Takeaways
5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
5.4. Hypermarket & Supermarket
5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.5. Specialty Stores
5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.6. Online
5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.7. Others
5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. SHAPEWEAR MARKET: END USE ESTIMATES & TREND ANALYSIS
6.1. Shapewear Market, by End Use: Key Takeaways
6.2. End Use Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Million)
6.3.1. Female
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Male
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. SHAPEWEAR MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Shapewear Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. UK
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. Germany
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.5. Australia
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Latin America
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4.2. Brazil
7.3.4.2.1. Key country dynamics
7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. SHAPEWEAR MARKET: COMPETITIVE ANALYSIS
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Heat Map Analysis
8.7. Strategy Mapping
8.8. Company Profiles
8.8.1. Nike, Inc.
8.8.1.1. Company Overview
8.8.1.2. Financial Performance
8.8.1.3. Product Portfolios
8.8.1.4. Strategic Initiatives
8.8.2. Adidas AG
8.8.2.1. Company Overview
8.8.2.2. Financial Performance
8.8.2.3. Product Portfolios
8.8.2.4. Strategic Initiatives
8.8.3. Spanx, LLC
8.8.3.1. Company Overview
8.8.3.2. Financial Performance
8.8.3.3. Product Portfolios
8.8.3.4. Strategic Initiatives
8.8.4. Triumph Intertrade AG.
8.8.4.1. Company Overview
8.8.4.2. Financial Performance
8.8.4.3. Product Portfolios
8.8.4.4. Strategic Initiatives
8.8.5. Leonisa
8.8.5.1. Company Overview
8.8.5.2. Financial Performance
8.8.5.3. Product Portfolios
8.8.5.4. Strategic Initiatives
8.8.6. Wacoal.
8.8.6.1. Company Overview
8.8.6.2. Financial Performance
8.8.6.3. Product Portfolios
8.8.6.4. Strategic Initiatives
8.8.7. ANN CHERY
8.8.7.1. Company Overview
8.8.7.2. Financial Performance
8.8.7.3. Product Portfolios
8.8.7.4. Strategic Initiatives
8.8.8. Jockey International, Inc.
8.8.8.1. Company Overview
8.8.8.2. Financial Performance
8.8.8.3. Product Portfolios
8.8.8.4. Strategic Initiatives
8.8.9. Shapermint
8.8.9.1. Company Overview
8.8.9.2. Financial Performance
8.8.9.3. Product Portfolios
8.8.9.4. Strategic Initiatives
8.8.10. Under Armour, Inc.
8.8.10.1. Company Overview
8.8.10.2. Financial Performance
8.8.10.3. Product Portfolios
8.8.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. SHAPEWEAR MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. SHAPEWEAR MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
5.1. Shapewear Market, by Distribution Channel: Key Takeaways
5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
5.4. Hypermarket & Supermarket
5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.5. Specialty Stores
5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.6. Online
5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.7. Others
5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. SHAPEWEAR MARKET: END USE ESTIMATES & TREND ANALYSIS
6.1. Shapewear Market, by End Use: Key Takeaways
6.2. End Use Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Million)
6.3.1. Female
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Male
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. SHAPEWEAR MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Shapewear Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. UK
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. Germany
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.5. Australia
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Latin America
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4.2. Brazil
7.3.4.2.1. Key country dynamics
7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. SHAPEWEAR MARKET: COMPETITIVE ANALYSIS
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Heat Map Analysis
8.7. Strategy Mapping
8.8. Company Profiles
8.8.1. Nike, Inc.
8.8.1.1. Company Overview
8.8.1.2. Financial Performance
8.8.1.3. Product Portfolios
8.8.1.4. Strategic Initiatives
8.8.2. Adidas AG
8.8.2.1. Company Overview
8.8.2.2. Financial Performance
8.8.2.3. Product Portfolios
8.8.2.4. Strategic Initiatives
8.8.3. Spanx, LLC
8.8.3.1. Company Overview
8.8.3.2. Financial Performance
8.8.3.3. Product Portfolios
8.8.3.4. Strategic Initiatives
8.8.4. Triumph Intertrade AG.
8.8.4.1. Company Overview
8.8.4.2. Financial Performance
8.8.4.3. Product Portfolios
8.8.4.4. Strategic Initiatives
8.8.5. Leonisa
8.8.5.1. Company Overview
8.8.5.2. Financial Performance
8.8.5.3. Product Portfolios
8.8.5.4. Strategic Initiatives
8.8.6. Wacoal.
8.8.6.1. Company Overview
8.8.6.2. Financial Performance
8.8.6.3. Product Portfolios
8.8.6.4. Strategic Initiatives
8.8.7. ANN CHERY
8.8.7.1. Company Overview
8.8.7.2. Financial Performance
8.8.7.3. Product Portfolios
8.8.7.4. Strategic Initiatives
8.8.8. Jockey International, Inc.
8.8.8.1. Company Overview
8.8.8.2. Financial Performance
8.8.8.3. Product Portfolios
8.8.8.4. Strategic Initiatives
8.8.9. Shapermint
8.8.9.1. Company Overview
8.8.9.2. Financial Performance
8.8.9.3. Product Portfolios
8.8.9.4. Strategic Initiatives
8.8.10. Under Armour, Inc.
8.8.10.1. Company Overview
8.8.10.2. Financial Performance
8.8.10.3. Product Portfolios
8.8.10.4. Strategic Initiatives
