Scotch & Soda BV in Apparel (Netherlands)

September 2013 | 2 pages | ID: S3E7CE9C0EAEN
Euromonitor International Ltd

Abstracts

Scotch & Soda’s latest marketing strategy focused on the concept of ‘Amsterdam’s Blauw’, (Amsterdam’s Blue) referring to a high profile denim collection. Whilst the brand’s original focus was in general outerwear, this new concept has proven to be very successful, and trade sources such as G-Star, Kuyichi and CBW-Mitex (Dutch trade press) mention that this denim collection has been very popular and a great deal more of it is expected in the years to come.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Scotch & Soda BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Scotch & Soda BV: Competitive Position 2012
Internet Strategy