Profile of Craghoppers: a leading supplier of world travel and adventure clothing
Craghoppers, founded in 1965, is one of Europe's leading suppliers of clothing and accessories for the world travel and adventure markets. It is also a supplier of technically advanced outdoor wear. Over the years since its foundation, Craghoppers has established a reputation for bringing innovative fabric technologies to the outdoor market. Also, Craghoppers has achieved cult status among outdoor enthusiasts and adventurers as a result of huge publicity generated by the company's partnership with Bear Grylls, a renowned British explorer and survival expert. Looking ahead, Craghoppers has ambitious plans to grow its business by expanding geographically and adding to its product portfolio. The report highlights the company's development, products, sales and marketing, sponsorships and endorsements, financial performance, and corporate social responsibility (CSR) strategy, as well as providing an outlook for the future.
SUMMARY
INTRODUCTION
COMPANY DEVELOPMENT
PRODUCTS
Product technologies
AquaDry
ClimaPlus
NosiLife
SmartDry
SolarShield
SALES AND MARKETING
Physical stores
Mail order catalogues
Online stores
SPONSORSHIPS AND ENDORSEMENTS
CORPORATE SOCIAL RESPONSIBILITY (CSR)
FINANCIAL PERFORMANCE
OUTLOOK
INTRODUCTION
COMPANY DEVELOPMENT
PRODUCTS
Product technologies
AquaDry
ClimaPlus
NosiLife
SmartDry
SolarShield
SALES AND MARKETING
Physical stores
Mail order catalogues
Online stores
SPONSORSHIPS AND ENDORSEMENTS
CORPORATE SOCIAL RESPONSIBILITY (CSR)
FINANCIAL PERFORMANCE
OUTLOOK
LIST OF TABLES
Table 1: Craghoppers: high performance garments, 2014
Table 2: Craghoppers: brand ambassadors, 2014
Table 3: Craghoppers: key corporate social responsibility (CSR) initiatives
Table 4: Craghoppers: key financial data, 2008/09-2012/13
Table 1: Craghoppers: high performance garments, 2014
Table 2: Craghoppers: brand ambassadors, 2014
Table 3: Craghoppers: key corporate social responsibility (CSR) initiatives
Table 4: Craghoppers: key financial data, 2008/09-2012/13
LIST OF FIGURES
Figure 1: NosiLife trousers
Figure 2: NosiLife jacket
Figure 3: NosiLife shirt
Figure 4: Kiwi jacket
Figure 1: NosiLife trousers
Figure 2: NosiLife jacket
Figure 3: NosiLife shirt
Figure 4: Kiwi jacket
