Private Label Products, March 2015
The study will be available in electronic form, after an order is received, within 6 days.
This study was compiled by STOCHASIS Management Consultancy S.A. and aims to reflect the current state of the market of the private label products in Greece and to examine its prospects, while presenting information on the international market.
More specifically, the first five chapters of the study feature information on the private label products, which refer to general characteristics, the institutional framework, the demand, the offer and the size of the market. In the sixth chapter of the study we present information on the relevant market internationally. Finally, the conclusions and the prospects of the market, are presented.
Market share of private label products, in value, among the total of supermarket chains stood at 21.2% in 2014, compared to 13.9% in 2009, while at the total of supermarket chains which offer PL, stood at 25.2% in 2014, compared to 17.2% in 2009.
It is estimated that the market of private label products will be increased in 2015/2014 and 2016/2015 likewise. As far as PL products penetration rate is concerned, it is estimated that at the total amount of sales of the examined supermarket chains, it will stand at 21.7% in 2015 and 22% in 2016.
This study was compiled by STOCHASIS Management Consultancy S.A. and aims to reflect the current state of the market of the private label products in Greece and to examine its prospects, while presenting information on the international market.
More specifically, the first five chapters of the study feature information on the private label products, which refer to general characteristics, the institutional framework, the demand, the offer and the size of the market. In the sixth chapter of the study we present information on the relevant market internationally. Finally, the conclusions and the prospects of the market, are presented.
Market share of private label products, in value, among the total of supermarket chains stood at 21.2% in 2014, compared to 13.9% in 2009, while at the total of supermarket chains which offer PL, stood at 25.2% in 2014, compared to 17.2% in 2009.
It is estimated that the market of private label products will be increased in 2015/2014 and 2016/2015 likewise. As far as PL products penetration rate is concerned, it is estimated that at the total amount of sales of the examined supermarket chains, it will stand at 21.7% in 2015 and 22% in 2016.
1. GENERAL INFORMATION
1.1 Sector’s definition
1.2 Private label products categories
1.3 Historical development of private label products
1.4 Sector’s general figures
1.5 Sector’s general characteristics
2. INSTITUTIONAL FRAMEWORK
3. DEMAND
3.1 Determinants of demand
3.2 Analysis of selected determinants of demand
3.3 Consumers perceptions for the private label products
4. SUPPLY
4.1 Major supermarket chains
4.2 Turnover growth of major supermarket chains (2009-2013)
4.3 Major groups of joint markets
4.4 Financial analysis of the super market sector (2009-2013)
4.5 PL products suppliers (producers)
4.6 Indicative suppliers (producers) for PL products
5. MARKET
5.1 Domestic market size of private label products (2009-2014)
5. DOMESTIC MARKET SIZE OF SUPERMARKET CHAINS (2009-2014)
5.3 Domestic market size of mini-markets and kiosks (2009-2014)
5.4 Market share development of private label products (2009-2014)
5.5 Private label products share per product category
5.6 Private label products purchase intention
5.7 Private label products attractiveness per product category
5.8 Porter’s five forces
6. INTERNATIONAL MARKET
6.1 International market’s general figures
6.2 Private label product’s market share in Europe
6.3 Private label products in selected European markets
7. CONCLUSIONS - PROSPECTS
7.1 SWOT Analysis
7.2 Main Findings – Prospects
SOURCES & BIBLIOGRAPHY
1.1 Sector’s definition
1.2 Private label products categories
1.3 Historical development of private label products
1.4 Sector’s general figures
1.5 Sector’s general characteristics
2. INSTITUTIONAL FRAMEWORK
3. DEMAND
3.1 Determinants of demand
3.2 Analysis of selected determinants of demand
3.3 Consumers perceptions for the private label products
4. SUPPLY
4.1 Major supermarket chains
4.2 Turnover growth of major supermarket chains (2009-2013)
4.3 Major groups of joint markets
4.4 Financial analysis of the super market sector (2009-2013)
4.5 PL products suppliers (producers)
4.6 Indicative suppliers (producers) for PL products
5. MARKET
5.1 Domestic market size of private label products (2009-2014)
5. DOMESTIC MARKET SIZE OF SUPERMARKET CHAINS (2009-2014)
5.3 Domestic market size of mini-markets and kiosks (2009-2014)
5.4 Market share development of private label products (2009-2014)
5.5 Private label products share per product category
5.6 Private label products purchase intention
5.7 Private label products attractiveness per product category
5.8 Porter’s five forces
6. INTERNATIONAL MARKET
6.1 International market’s general figures
6.2 Private label product’s market share in Europe
6.3 Private label products in selected European markets
7. CONCLUSIONS - PROSPECTS
7.1 SWOT Analysis
7.2 Main Findings – Prospects
SOURCES & BIBLIOGRAPHY
