Prima Moda SA in Apparel (Poland)

April 2013 | 3 pages | ID: PC772EB9999EN
Euromonitor International Ltd

Abstracts

Prima Moda’s strategy includes the ongoing growth of sales profitability and the development of its retail chain of stores. The company will focus on improving its brand image by running advanced marketing fashion campaigns. The company had initiated such actions already in 2011.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

PRIMA MODA SA IN APPAREL (POLAND)
Euromonitor International
April 2013

Strategic Direction
Key Facts
Summary 1 Prima Moda SA: Key Facts
Summary 2 Prima Moda SA: Operational Indicators
Company Background
  Chart 1 Prima Moda SA: Prima Moda in Gdansk
Competitive Positioning
Summary 3 Prima Moda SA: Competitive Position 2012
Internet Strategy