Palmers Textil AG in Apparel (Austria)

September 2013 | 2 pages | ID: P542B17314BEN
Euromonitor International Ltd

Abstracts

Palmers Textil AG aims to increase turnover with higher sales volumes through existing outlets. It builds on its main promotional method, its distinct billboard advertisements creating important brand recognition and loyalty. The company claims 100% brand recognition in Austria. It further follows the latest trends in women’s underwear, creating high-quality and in-demand products. It further engages in social media marketing to reach the main female target group.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Palmers Textil AG: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Palmers Textil AG: Competitive Position 2012
Internet Strategy