Pacific Brands Ltd in Apparel and Footwear (Australia)

April 2016 | 3 pages | ID: PD2C2E218A4EN
Euromonitor International Ltd

Abstracts

Pacific Brands’ strategy involves a focus on investing in new product innovation, expanding distribution, increasing online sales and brand-building. For example, in 2015, the company announced new brand ambassadors: Australian rapper Iggy Azalea for Bonds, and actress Jessica Marais for Berlei Sensation joining tennis player Serena Williams for Berlei Sport.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Pacific Brands Ltd: Key Facts
  Summary 2 Pacific Brands Ltd: Operational Indicators
Retail Operations
Internet Strategy
  Chart 1 Pacific Brands Ltd: Bonds in Sydney
Competitive Positioning
  Summary 3 Pacific Brands Ltd: Competitive Position 2015