Nike Retail BV - Sucursal em Portugal in Apparel and Footwear (Portugal)

February 2016 | 2 pages | ID: N044388BA55EN
Euromonitor International Ltd

Abstracts

Under one of the most iconic and recognised slogans related to the sports and fitness world, “Just Do It”, Nike is anticipated to take advantage of Portuguese consumers’ increasing predisposition to practice outdoor sports and is likely to disclose motivational TV announcements alluding to this brand products. Nike Portugal is also set to revitalise football merchandising sales in Portugal. After losing the merchandise sales of Futebol Clube do Porto in 2014, Nike has been endeavouring to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Nike Retail BV - Sucursal em Portugal: Key Facts
Retail Operations
  Summary 2 Nike Retail BV - Sucursal em Portugal: Retail Operational Indicators
Internet Strategy
Competitive Positioning
  Summary 3 Nike Retail BV - Sucursal em Portugal: Competitive Position 2015