Nike Portugal SA in Apparel (Portugal)

July 2013 | 4 pages | ID: NCED832EE9AEN
Euromonitor International Ltd

Abstracts

Football is expected to remain Nike’s main strategy in the Portuguese territory over the forecast period. Fuelled by the sponsorship of the Portuguese national football team and its star Cristiano Ronaldo, Nike is likely to intensify marketing campaigns, particularly in the months leading up to the 2014 World Cup. In addition to football, outdoor products focusing on activities, such as jogging, are expected to continue attracting Portuguese devotees, with Nike likely to invest heavily in the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Nike Portugal SA: Key Facts
Summary 2 Nike Portugal SA: Operational Indicators
Company Background
  Chart 1 Nike Portugal SA: Nike in Matosinhos
Production
Competitive Positioning
Summary 3 Nike Portugal SA: Competitive Position 2012
Internet Strategy