Nike Japan Co Ltd in Apparel and Footwear (Japan)

September 2014 | 3 pages | ID: N72E5F6AF4CEN
Euromonitor International Ltd

Abstracts

Nike Japan Co Ltd aims to further strengthen its position in sportswear through advertising on television and in other media. Towards the end of the review period, the company particularly focused on the development of running wear and the advertising of running events and campaigns through the its website, in response to the recent running and exercise boom among consumers. One of the company’s core target segments is female runners, and the company continues to sponsor the Nagoya Women’s...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Nike Japan Co Ltd: Key Facts
Summary 2 Nike Japan Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Nike Japan Co Ltd: Competitive Position 2013
Retail Operations
Internet Strategy
Production