Nike Italia SRL in Apparel and Footwear (Italy)

April 2015 | 2 pages | ID: ND0F93A11FEEN
Euromonitor International Ltd

Abstracts

Nike Italia is expected to continue to benefit from the iconic appeal of the Nike brand in Italy in the forecast period, particularly as casual clothing such as sports-inspired apparel and footwear is expected to see a widening appeal among all age groups. The company is also expected to benefit from ongoing strong sponsorship deals with sports teams, leagues and individual players from around the world. Nike is likely to continue to face competition from counterfeit goods in the forecast...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Nike Italia SRL: Key Facts
Competitive Positioning
  Summary 2 Nike Italia SRL: Competitive Position 2014
Retail Operations
  Summary 3 Nike Italia SRL: Retail Operational Indicators
Internet Strategy