Nike Inc in Apparel (Saudi Arabia)

July 2013 | 2 pages | ID: N1C014C1F06EN
Euromonitor International Ltd

Abstracts

In spite of having kept a low profile in Saudi Arabia in terms of sponsorships and advertising, Nike is likely to increase its activities in this respect during the forecast period in order to catch up with competitor adidas. The company's agreement with Sun and Sand Sports in2010 as its distributor in Saudi Arabia can already been seen as a first step towards likely further outlet expansion in the country. Having signed an endorsement deal with Rory McIlroy at the start of 2013, Nike is also...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Nike Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Nike Inc: Competitive Position 2012
Internet Strategy