Nike Inc in Apparel and Footwear (Greece)

April 2015 | 3 pages | ID: NA0E6F283D9EN
Euromonitor International Ltd

Abstracts

Nike plans to maintain its position in Greece by continuing a marketing strategy which is expanding to include more product designs and wider product variety in order to appeal to increasingly different consumer groups and needs. With men being an already established consumer base, women are top priority for the company’s marketing. Children are also developing into a key target group. Nike Inc also plans to target more specific groups among men with more specialised products.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Nike Inc: Key Facts
  Summary 2 Nike Inc: Operational Indicators
Competitive Positioning
  Summary 3 Nike Inc: Competitive Position 2014 (GBO level)
Retail Operations
  Summary 4 Nike Inc: Retail Operational Indicators
Internet Strategy
  Chart 1 Nike Inc: Nike in Thessaloniki