Nike Inc in Apparel and Footwear (Australia)

July 2015 | 3 pages | ID: N60C6A87A27EN
Euromonitor International Ltd

Abstracts

Nike Australia’s current strategic direction is to get close to customers in Australia with innovative strategies that enable the company to engage with its customers across different channels, whilst enhancing overall experience with the brand. Activities like the She Runs the Night nocturnal fun run, pop-up store activations and the introduction of in-store technology are expected to continue in the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Nike Inc: Key Facts
Competitive Positioning
  Summary 2 Nike Inc: Competitive Position 2014
Retail Operations
  Summary 3 Nike Inc: Retail Operational Indicators
Internet Strategy
  Chart 1 Nike Inc: Nike store in Sydney