Nike Benelux BV in Apparel (Netherlands)

September 2013 | 3 pages | ID: ND8F9469A05EN
Euromonitor International Ltd

Abstracts

Within sportswear, Nike and adidas are constantly neck and neck in the race for first position. Nike invests significantly in product development, which is reflected in its product offer. Recent launches in the Netherlands included the 27th edition of the Nike Air Jordan 2012 with the main benefit being interchangeable insoles, the LunarEclips+ 2, the Zoom Kobe VII System Supreme sneakers and lastly the Fuel band which measures daily physical activities. These examples reflect the highly...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Nike Benelux BV: Key Facts
Summary 2 Nike Benelux BV: Operational Indicators
Company Background
  Chart 1 Nike Benelux BV: Nike in Rotterdam
Production
Competitive Positioning
Summary 3 Nike Benelux BV: Competitive Position 2012
Internet Strategy