Nike Australia Pty Ltd in Apparel and Footwear (Australia)

July 2014 | 3 pages | ID: NE0067467FBEN
Euromonitor International Ltd

Abstracts

Nike Australia’s current strategic direction has been focused on getting closer to the female customer by launching a new training line that offers an alternative to traditional gym footwear such as studio wraps and ballet flats. The new footwear responds to the increased participation of women in activities such as yoga, dance and barre. Although these activities can be regularly performed barefoot, the company’s innovative design offers customers a barefoot feel with the protection, traction...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Nike Australia Pty Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 Nike Australia Pty Ltd: Competitive Position 2013
Internet Strategy
Production