Nike Australia Pty Ltd in Apparel (Australia)
Nike Australia’s current strategic direction, and indeed that for the Nike brand globally, is to focus on and foster the sporting achievements of everyday athletes, moving beyond the impressive feats of the upper echelon of superstar sports personalities. Given the high profile transgressions of Tiger Woods, Lance Armstrong and Oscar Pistorius in recent years, perhaps this campaign is as much to do with risk management as its much-touted ideals of building community, participation in sport and...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Nike Australia Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Nike Australia Pty Ltd: Competitive Position 2012
Internet Strategy
Key Facts
Summary 1 Nike Australia Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Nike Australia Pty Ltd: Competitive Position 2012
Internet Strategy