Marc Laurent SA in Apparel (France)
Marc Laurent is the leading player in men’s clothing in France, and is preparing to reinforce its position by increasing its presence in France through the launch of new outlets, and thanks to its competitive prices. Celio and Jennyfer, the brands of the company, were successful in terms of their attractive image in the market during the economic crisis. However, more innovations are expected to attract a younger target audience, especially under the Jennyfer brand, which targets teenage girls.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Marc Laurent SA: Key Facts
Summary 2 Marc Laurent SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Marc Laurent SA: Competitive Position 2012
Internet Strategy
Key Facts
Summary 1 Marc Laurent SA: Key Facts
Summary 2 Marc Laurent SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Marc Laurent SA: Competitive Position 2012
Internet Strategy