Li Ning Co Ltd in Apparel and Footwear (China)

January 2017 | 3 pages | ID: L60A7A23683EN
Euromonitor International Ltd

Abstracts

Li Ning plans to make use of mobile platforms to get closer to its target consumers and develop more competitive new products. Moreover, the company will integrate online and offline distribution channels, to enhance consumers’ shopping experience and increase online sales revenue to represent 20% of the total over the forecast period. Its multibrand strategy will be continued over the forecast period, to better serve different target consumer groups.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Li Ning Co Ltd: Key Facts
  Summary 2 Li Ning Co Ltd: Operational Indicators
Retail Operations
  Summary 3 Li Ning Co Ltd: Retail Operational Indicators
Internet Strategy
Competitive Positioning
  Summary 4 Li Ning Co Ltd: Competitive Position 2016